G. W. HENSSLER & ASSOCIATES, LTD

C23
CRD 104545·SEC 801-37240·KENNESAW, GA
AUM
$3.81B
$1B+
Est. Revenue
$38.1M
@ 1% on AUM
Est. EBITDA
$11.4M
@ 30% margin
Est. Deal Value
$91.5M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
G. W. HENSSLER & ASSOCIATES, LTD
CRD
104545
SEC file #
801-37240
EIN
DBA names
Henssler Financial

Economics

AUM
$3.81B
AUM band
$1B+
AUM trajectory
'20'26
$1.57B → $3.81B▲ +144%
Client mix
Individuals Other876
Individuals High Net Worth733
Pension Profit Sharing Plans107
Corporations18
Charitable Organizations8

Operations

Employees (total)
88
Advisory staff (per ADV)
36
Advisory staff (5-yr trend)
'20'26
23 advisors → 36 advisors▲ +57%
Primary office
KENNESAW GA
Branches

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — investment companiesPortfolio mgmt — businesses
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/31/2026
ADV-W filed at

Compliance

Disclosures (firm)
0
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
LAKO, WILLIAM, GEORGE
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
5
Control Persons
LAKO, WILLIAM, GEORGE
HAUBENSCHILD, STACY, LYNN
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
social_url_excluded:twitter.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
10
Form 5500 Total Participants
305
Form 5500 Total Compensation
348,799
Form 5500 Compensation Trajectory 3y
2025348,799
20240
Form 5500 Plan Count Trajectory 3y
20259
20241
Schedule C Total Compensation
348,799
Schedule C Service Provider Rows
10

SEC EDGAR

Edgar Cik
0001034186
Edgar Registered
Yes
Edgar Filing Count
18
Edgar First Filing Date
1999-06-21
Edgar Last Filing Date
2002-11-12
Edgar 13f Count
18
Edgar 13f Latest AUM Estimate
Filing Date2002-11-12
Accession0001034186-02-000005

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.2221
Soi Zip Pct 200k Plus
0.0501
Soi Zip Returns 200k Plus
1,280
Soi Zip Total AGI
1,790,789
Fdic Zip Total Deposits
24,099,920,000
Fdic Zip Branch Count
463
Fdic Zip Top Banks
Bank of America, National Association
Wells Fargo Bank, National Association

Compliance & brand

Firm Registration Status
active

All other collected signals (21)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
27
Bc Firm IAR Count
27
Custodian Candidates
Full
Charles Schwab6
E*trade4
Edgar Addresses
Business
1281 KENNESTONE CIRCLESUITE 100MARIETTA, GA 30066
Edgar Recent Filings
13F-HR2002-11-12 · 0001034186-02-000005
13F-HR2002-08-02 · 0001034186-02-000004
Fdic Zip Branches Raw
First Union National Bank of GeorgiaKennesaw, GA
First Union National Bank of GeorgiaKennesaw, GA
Fdic Zip HHI
1038.41
Fdic Zip Top Bank Share Pct
26.24
Fdic Zip Year
2025
Firm Has Custody
Yes
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI95,801
Returns7,460
Stub 2
AGI216,832
Returns5,900
Stub 3
AGI243,467
Returns3,940
Soi Zip Total Business Income
47,197
Soi Zip Total Cap Gains
35,670
Soi Zip Total Dividends
19,758
Soi Zip Total Returns
25,530
Top Owner CRD
2861508
Trust Company Affiliate
No