SourcingSourcing

KEYSTONE FINANCIAL PLANNING, INC

C45
CRD 104640·SEC 801-30218·WESTLAKE, OH
AUM
$406.9M
$100M-$500M
Est. Revenue
$4.1M
@ 1% on AUM
Est. EBITDA
$1.2M
@ 30% margin
Est. Deal Value
$9.8M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
KEYSTONE FINANCIAL PLANNING, INC
CRD
104640
SEC file #
801-30218
EIN
341521921
DBA names
—

Economics

AUM
$406.9M
AUM band
$100M-$500M
AUM trajectory
'20'26
$209.6M → $406.9M▲ +94%
Client mix
Individuals High Net Worth74
Individuals Other43

Operations

Employees (total)
2
Advisory staff (per ADV)
2
Advisory staff (5-yr trend)
'20'26
2 advisors → 2 advisors▬ 0%
Primary office
WESTLAKE OH
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individuals
Fee basis
% of AUMFixed fees

Filings

Latest ADV filing
02/27/2026
ADV-W filed at
—
Website
keystonefin.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
SECHLER, KEITH, L.
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
3
Control Persons
SECHLER, KEITH, L.
BOROWIAK, LINDA, A.
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
KEYSTONEFIN.COM
Rdap Domain Creation Date
1999-06-29T06:37:09Z
Rdap Firm Age Years
27
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No
Form 5500 Plan Count
1
Form 5500 Total Compensation
25,340
Form 5500 Compensation Trajectory 3y
202525,340
Form 5500 Plan Count Trajectory 3y
20251
Schedule C Total Compensation
25,340
Schedule C Service Provider Rows
1

SEC EDGAR

Edgar Cik
0001596906
Edgar Registered
Yes
Edgar Filing Count
52
Edgar First Filing Date
2014-02-04
Edgar Last Filing Date
2026-04-09
Edgar 13f Count
50
Edgar 13f Latest AUM Estimate
Filing Date2026-04-09
Accession0001596906-26-000003

Compliance & brand

Firm Registration Status
active

All other collected signals (17)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
1
Bc Firm IAR Count
1
Custodian Candidates
Full
Charles Schwab6
E*trade4
Edgar Addresses
Mailing
1991 CROCKER RD #204CLEVELAND, OH 44145
Business
1991 CROCKER RD #204CLEVELAND, OH 44145
Edgar EIN
341521921
Edgar Recent Filings
13F-HR2026-04-09 · 0001596906-26-000003
13F-HR2026-01-07 · 0001596906-26-000001
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2028-06-29T06:37:09Z
Rdap Domain Last Changed
2025-06-24T18:46:44Z
Rdap Nameservers
Ns75.domaincontrol.comNs76.domaincontrol.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Top Owner CRD
4441368
Trust Company Affiliate
No

People (3)

3
SECHLER, KEITH, L.
IAR · Direct Owner · 62.5%
4441368
BOROWIAK, LINDA, A.
Direct Owner · 37.5%
4441369
PALUMBO, BRIGITTE
Executive Officer · 2.5%
6368436