NORRIS PERNE & FRENCH LLP
C40
CRD 104683·SEC 801-3475·GRAND RAPIDS, MI
AUM
$2.69B
$1B+
Est. Revenue
$26.9M
@ 1% on AUM
Est. EBITDA
$8.1M
@ 30% margin
Est. Deal Value
$64.6M
@ 8× EBITDA
Identity
Registrations & legal identity
Economics
AUM trajectory
'20 · $1.41B
'21 · $1.66B
'22 · $2.00B
'23 · $2.31B
'25 · $2.53B
'26 · $2.69B
'20'26
$1.41B → $2.69B▲ +91%
Client mix
| Individuals High Net Worth | 537 |
| Individuals Other | 401 |
| Charitable Organizations | 28 |
| Corporations | 21 |
| Pension Profit Sharing Plans | 6 |
Operations
Advisory staff (5-yr trend)
'20 · 8 advisors
'21 · 9 advisors
'22 · 9 advisors
'23 · 8 advisors
'25 · 9 advisors
'26 · 13 advisors
'20'26
8 advisors → 13 advisors▲ +63%
Branches
—
Custodian & Brokerage
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesOther Advisory Services
Filings
Compliance
Trademark
—
Additional signalsExpand ▾
Ownership & succession ★
Who controls the firm + pre-computed succession flags
Availability / M&A ★
Already-acquired = skip; deal comps
Web presence ★
Stale website = winding down
Retirement-plan book (Form 5500) ★
401(k)/plan business — cross-sell value
SEC EDGAR
Compliance & brand
All other collected signals (14)
Everything else we've pulled for this record, not yet curated into a section.
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited