SourcingSourcing

BRUCE & CO INC

A69
CRD 104735·SEC 801-10193·CHICAGO, IL
AUM
$379.5M
$100M-$500M
Est. Revenue
$3.8M
@ 1% on AUM
Est. EBITDA
$1.1M
@ 30% margin
Est. Deal Value
$9.1M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
BRUCE & CO INC
CRD
104735
SEC file #
801-10193
EIN
363481448
DBA names
—

Economics

AUM
$379.5M
AUM band
$100M-$500M
AUM trajectory
'20'26
$726.2M → $379.5M▼ -48%
Client mix
Individuals High Net Worth1
Investment Companies1
Charitable Organizations1

Operations

Employees (total)
1
Advisory staff (per ADV)
1
Advisory staff (5-yr trend)
'20'26
2 advisors → 1 advisors▼ -50%
Primary office
CHICAGO IL
Branches
—

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Portfolio mgmt — individualsPortfolio mgmt — investment companies
Fee basis
% of AUM

Filings

Latest ADV filing
03/26/2026
ADV-W filed at
—
Website
—

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
BRUCE, ROBERT, JEFFREY
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
1
Control Persons
BRUCE, ROBERT, JEFFREY
Solo Advisor Indicator
Yes
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0001358331
Edgar Registered
Yes
Edgar Filing Count
95
Edgar First Filing Date
2006-04-07
Edgar Last Filing Date
2026-05-14
Edgar 13f Count
82
Edgar 13f Latest AUM Estimate
Filing Date2026-05-14
Accession0001104659-26-061024

Compliance & brand

Firm Registration Status
active

All other collected signals (12)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
1
Bc Firm IAR Count
1
Custodian Candidates
Full
E*trade4
Edgar Addresses
Mailing
20 N. WACKER DRIVESUITE 2414CHICAGO, IL 60606
Business
20 N. WACKER DRIVESUITE 2414CHICAGO, IL 60606
Edgar EIN
363481448
Edgar Recent Filings
13F-HR2026-05-14 · 0001104659-26-061024
13F-HR2026-02-13 · 0001104659-26-015254
Firm Has Custody
No
Mailing Office Differs
No
Top Owner CRD
1511355
Trust Company Affiliate
No

People (1)

1
BRUCE, ROBERT, JEFFREY
IAR · Direct Owner · 87.5%
1511355