SourcingSourcing

JOHNSON STERLING, INC.

C41
CRD 106379·SEC 801-49811·BIRMINGHAM, AL
AUM
$3.90B
$1B+
Est. Revenue
$39.0M
@ 1% on AUM
Est. EBITDA
$11.7M
@ 30% margin
Est. Deal Value
$93.6M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
JOHNSON STERLING, INC.
CRD
106379
SEC file #
801-49811
EIN
—
DBA names
—

Economics

AUM
$3.90B
AUM band
$1B+
AUM trajectory
'20'26
$1.96B → $3.90B▲ +99%
Client mix
Individuals High Net Worth171
Individuals Other161
Pension Profit Sharing Plans26
Charitable Organizations5
Corporations2

Operations

Employees (total)
10
Advisory staff (per ADV)
5
Advisory staff (5-yr trend)
'20'26
8 advisors → 5 advisors▼ -37%
Primary office
BIRMINGHAM AL
Branches
—

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Portfolio mgmt — individualsPortfolio mgmt — businessesPension consulting
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/31/2026
ADV-W filed at
—
Website
johnsonsterling.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
RUTHERFORD, ELIZABETH, LEE
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
RUTHERFORD, ELIZABETH, LEE
THE ESTATE OF SAMUEL P JOHNSON
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
JOHNSONSTERLING.COM
Rdap Domain Creation Date
2002-03-13T17:32:08Z
Rdap Firm Age Years
24
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
4
Form 5500 Total Participants
15
Form 5500 Total Compensation
601,579
Form 5500 Compensation Trajectory 3y
2025601,579
20240
Form 5500 Plan Count Trajectory 3y
20253
20241
Schedule C Total Compensation
601,579
Schedule C Service Provider Rows
4

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
6
Bc Firm IAR Count
6
Custodian Candidates
Full
E*trade4
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-03-13T16:32:08Z
Rdap Domain Last Changed
2025-03-14T13:30:36Z
Rdap Nameservers
Ns73.domaincontrol.comNs74.domaincontrol.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Top Owner CRD
2610868
Trust Company Affiliate
No

People (6)

6
RUTHERFORD, ELIZABETH, LEE
IAR · Direct Owner · 62.5%
2610868
William Bruce Johnson
IAR
7395948
CHRISTOPHER RYAN WHITLEY
IAR
5994577
SAMUEL PAUL JOHNSON
IAR
260261
BOBBY LEE BUSBY
IAR
5945800
Joy Beth Smith
IAR
7494881