MONEY MANAGEMENT SERVICES, INC.

B51
CRD 106832·SEC 801-42500·BIRMINGHAM, AL
AUM
$442.7M
$100M-$500M
Est. Revenue
$4.4M
@ 1% on AUM
Est. EBITDA
$1.3M
@ 30% margin
Est. Deal Value
$10.6M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
MONEY MANAGEMENT SERVICES, INC.
CRD
106832
SEC file #
801-42500
EIN
DBA names
Money Management Services Inc

Economics

AUM
$442.7M
AUM band
$100M-$500M
AUM trajectory
'20'26
$234.3M → $442.7M▲ +89%
Client mix
Individuals Other368
Individuals High Net Worth153
Pension Profit Sharing Plans1

Operations

Employees (total)
12
Advisory staff (per ADV)
7
Advisory staff (5-yr trend)
'20'26
3 advisors → 7 advisors▲ +133%
Primary office
BIRMINGHAM AL
Branches

Custodian & Brokerage

Primary custodian
Pershinglow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesSelection of other advisers
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/10/2026
ADV-W filed at

Compliance

Disclosures (firm)
0
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
RICE, DONALD, RAY
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
3
Control Persons
RICE, DONALD, RAY
RICE, GWENDOLYN, RICHARDS
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
MMSFAMILY.COM
Rdap Domain Creation Date
2015-09-17T16:11:33Z
Rdap Firm Age Years
11
Rdap Firm Age Band
10-20y
Rdap Registrar
DreamHost, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
5
Bc Firm IAR Count
5
Custodian Candidates
Full
Pershing4
E*trade4
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2026-09-17T16:11:33Z
Rdap Domain Last Changed
2025-08-17T07:53:17Z
Rdap Nameservers
Ns1.dreamhost.comNs2.dreamhost.comNs3.dreamhost.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
810067
Trust Company Affiliate
No