NICHOLAS CO INC

C37
CRD 108347·SEC 801-4658·MILWAUKEE, WI
AUM
$6.08B
$1B+
Est. Revenue
$60.8M
@ 1% on AUM
Est. EBITDA
$18.2M
@ 30% margin
Est. Deal Value
$145.8M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
NICHOLAS CO INC
CRD
108347
SEC file #
801-4658
EIN
391091673
DBA names

Economics

AUM
$6.08B
AUM band
$1B+
AUM trajectory
'20'26
$4.52B → $6.08B▲ +35%
Client mix
Charitable Organizations5
Investment Companies4
Individuals High Net Worth3

Operations

Employees (total)
16
Advisory staff (per ADV)
7
Advisory staff (5-yr trend)
'20'26
8 advisors → 7 advisors▼ -12%
Primary office
MILWAUKEE WI
Branches

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Portfolio mgmt — individualsPortfolio mgmt — investment companiesPortfolio mgmt — businesses
Fee basis
% of AUMPerformance-based fees

Filings

Latest ADV filing
01/23/2026
ADV-W filed at

Compliance

Disclosures (firm)
0
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
NICHOLAS, DAVID, OWEN
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
8
Control Persons
NICHOLAS, DAVID, OWEN
FASCIANO, SUSAN, NICHOLAS
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
NICHOLASINVESTMENTS.COM
Rdap Domain Creation Date
2003-11-14T00:34:57Z
Rdap Firm Age Years
23
Rdap Firm Age Band
20+y
Rdap Registrar
Network Solutions, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0000903949
Edgar Registered
Yes
Edgar Filing Count
381
Edgar First Filing Date
1995-01-12
Edgar Last Filing Date
2026-05-04
Edgar 13f Count
119
Edgar 13f Latest AUM Estimate
Filing Date2026-05-04
Accession0000903949-26-000003
Edgar Former Names
NICHOLAS CO INC /WI

Compliance & brand

Firm Registration Status
active

All other collected signals (17)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
1
Bc Firm IAR Count
1
Custodian Candidates
Full
Charles Schwab6
E*trade4
Wells Fargo3
Jpmorgan2
Edgar Addresses
Mailing
411 E. WISCONSIN AVE.SUITE 2100MILWAUKEE, WI 53202
Business
411 E. WISCONSIN AVE.SUITE 2100MILWAUKEE, WI 53202
Edgar EIN
391091673
Edgar Recent Filings
13F-HR2026-05-04 · 0000903949-26-000003
13F-HR2026-02-04 · 0000903949-26-000002
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2028-11-14T00:34:57Z
Rdap Domain Last Changed
2023-11-01T12:42:53Z
Rdap Nameservers
Ns13.domaincontrol.comNs14.domaincontrol.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
4385785
Trust Company Affiliate
No