SourcingSourcing

PLANNING ALTERNATIVES LTD

C40
CRD 110268·SEC 801-18310·BIRMINGHAM, MI
AUM
$1.54B
$1B+
Est. Revenue
$15.4M
@ 1% on AUM
Est. EBITDA
$4.6M
@ 30% margin
Est. Deal Value
$37.0M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
PLANNING ALTERNATIVES LTD
CRD
110268
SEC file #
801-18310
EIN
382435260
DBA names
—

Economics

AUM
$1.54B
AUM band
$1B+
AUM trajectory
'20'26
$1.02B → $1.54B▲ +52%
Client mix
Individuals Other345
Individuals High Net Worth324
Corporations13
Pension Profit Sharing Plans8
Charitable Organizations3

Operations

Employees (total)
20
Advisory staff (per ADV)
9
Advisory staff (5-yr trend)
'20'26
12 advisors → 9 advisors▼ -25%
Primary office
BIRMINGHAM MI
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individuals
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/25/2026
ADV-W filed at
—
Website
youtube.com/channel/ucelq7fpekomf2qwn5_57qhg

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
MERSEREAU, NATHAN, MARK
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
MERSEREAU, NATHAN, MARK
WARNING, ANDREW, S
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:planningalternatives.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No
Form 5500 Plan Count
1
Form 5500 Total Compensation
6,136
Form 5500 Compensation Trajectory 3y
20256,136
Form 5500 Plan Count Trajectory 3y
20251
Schedule C Total Compensation
6,136
Schedule C Service Provider Rows
1

SEC EDGAR

Edgar Cik
0000712011
Edgar Registered
Yes
Edgar Filing Count
57
Edgar First Filing Date
2013-02-08
Edgar Last Filing Date
2026-05-07
Edgar 13f Count
55
Edgar 13f Latest AUM Estimate
Filing Date2026-05-07
Accession0001765380-26-000187

Compliance & brand

Firm Registration Status
active

All other collected signals (12)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
9
Bc Firm IAR Count
9
Custodian Candidates
Full
Charles Schwab6
Fidelity4
E*trade4
Edgar Addresses
Mailing
255 SOUTH OLD WOODWARD AVENUESUITE 310BIRMINGHAM, MI 48009
Business
255 SOUTH OLD WOODWARD AVENUESUITE 310BIRMINGHAM, MI 48009
Edgar EIN
382435260
Edgar Recent Filings
13F-HR2026-05-07 · 0001765380-26-000187
13F-HR2026-02-06 · 0001765380-26-000076
Firm Has Custody
Yes
Mailing Office Differs
No
Top Owner CRD
2451746
Trust Company Affiliate
No

People (10)

10
MERSEREAU, NATHAN, MARK
IAR · Direct Owner · 87.5%
2451746
ANDREW S WARNING
Executive Officer · 2.5%
3211861
KENT W. GOLIGHTLY
IAR
7169662
TIMOTHY HANNA
IAR
6062756
DAVID Walter TUTAK
IAR
6695813
THOMAS EDWARD GRANEY
IAR
2103052
STACEY MARIE GOMEZ
IAR
2883903
GARY STEVEN ROSENBERG
IAR
1030275
BRADLEY JAMES IMPROTA
IAR
8226529
HEATHER ELIZABETH FULTON
IAR
6343809