FIRST HEARTLAND CONSULTANTS, INC.

C47
CRD 110377·SEC 801-46595·LAKE ST. LOUIS, MO
AUM
$2.09B
$1B+
Est. Revenue
$20.9M
@ 1% on AUM
Est. EBITDA
$6.3M
@ 30% margin
Est. Deal Value
$50.1M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
FIRST HEARTLAND CONSULTANTS, INC.
CRD
110377
SEC file #
801-46595
EIN
431635589
DBA names

Economics

AUM
$2.09B
AUM band
$1B+
AUM trajectory
'20'26
$1.24B → $2.09B▲ +69%
Client mix
Individuals Other6,041
Individuals High Net Worth309
Pension Profit Sharing Plans86
Corporations13
Charitable Organizations12

Operations

Employees (total)
96
Advisory staff (per ADV)
88
Advisory staff (5-yr trend)
'20'26
98 advisors → 88 advisors▼ -10%
Primary office
LAKE ST. LOUIS MO
Branches

Custodian & Brokerage

Primary custodian
Pershinglow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesPension consulting
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/17/2026
ADV-W filed at

Compliance

Disclosures (firm)
8
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
HOFF, DAVID, MICHAEL
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
5
Control Persons
HOFF, DAVID, MICHAEL
CHRISTY, ZEONIA, MARIE
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
FIRSTHEARTLAND.COM
Rdap Domain Creation Date
1997-02-01T05:00:00Z
Rdap Firm Age Years
29
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
10
Form 5500 Total Compensation
227,676
Form 5500 Compensation Trajectory 3y
2025227,676
Form 5500 Plan Count Trajectory 3y
202510
Schedule C Total Compensation
227,676
Schedule C Service Provider Rows
10

SEC EDGAR

Edgar Cik
0001428793
Edgar Registered
Yes
Edgar Filing Count
75
Edgar First Filing Date
2008-03-07
Edgar Last Filing Date
2026-04-08
Edgar 13f Count
75
Edgar 13f Latest AUM Estimate
Filing Date2026-04-08
Accession0001214659-26-004432

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.415
Soi Zip Pct 200k Plus
0.1433
Soi Zip Returns 200k Plus
2040
Soi Zip Total AGI
1,672,450
Fdic Zip Total Deposits
6,448,106,000
Fdic Zip Branch Count
169
Fdic Zip Top Banks
U.S. Bank National Association
First Bank

Compliance & brand

Firm Registration Status
active

All other collected signals (27)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
50
Bc Firm Active IA Count
50
Bc Firm IAR Count
50
Custodian Candidates
Full
Pershing4
E*trade4
Edgar Addresses
Mailing
4101 LAKE ST. LOUIS BLVD.LAKE ST. LOUIS, MO 63367
Business
4101 LAKE ST. LOUIS BLVD.LAKE ST. LOUIS, MO 63367
Edgar EIN
431635589
Edgar Recent Filings
13F-HR2026-04-08 · 0001214659-26-004432
13F-HR2026-01-09 · 0001214659-26-000326
Fdic Zip Branches Raw
First BankLake St. Louis, MO
Mercantile Bank of St. Louis National AssociationLake St. Louis, MO
Fdic Zip HHI
2079.24
Fdic Zip Top Bank Share Pct
37.42
Fdic Zip Year
2025
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2029-02-02T05:00:00Z
Rdap Domain Last Changed
2025-11-07T19:24:31Z
Rdap Nameservers
Ns39.domaincontrol.comNs40.domaincontrol.com
Rdap Secure Dns Enabled
Yes
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI31,974
Returns2,730
Stub 2
AGI84,780
Returns2,290
Stub 3
AGI113,435
Returns1,820
Soi Zip Total Business Income
40,759
Soi Zip Total Cap Gains
67,384
Soi Zip Total Dividends
26,598
Soi Zip Total Returns
14,240
Top Owner CRD
1058737
Trust Company Affiliate
No

People (51)

51
HOFF, DAVID, MICHAEL
IAR · Direct Owner · 87.5%
1058737
JEHLE, JEANNE, ANN
IAR · Executive Officer · 2.5%
4885198
HOFF, SCOTT, M
IAR · Executive Officer · 2.5%
5008279
CHRISTY, ZEONIA, MARIE
IAR · Executive Officer · 2.5%
4067924
BRANDON WAYNE HALL
Executive Officer · 2.5%
5113480
DAVID EUGENE BABULIC
IAR
5115131
SARAH ANN MOLITOR
IAR
6212444
ROGER ALLEN LINTNER
IAR
2187996
DAVID JOHN SCHOENFELDT
IAR
1582696
JAMIE LEANNE COX
IAR
3086266
ANTHONY EDWARD SIKORSKI
IAR
5733673
GEORGE ALFRED FOWLER
IAR
848318
RICHARD JOHN FALCK
IAR
2129169
Jessica E Durand
IAR
7092118
DAVID VAUGHN ERICKSON
IAR
2246751
DAVID WESLEY PRYOR
IAR
3084221
PAUL DANA JOHNSON
IAR
1539987
ANTHONY J STUMPO
IAR
7043186
DANIEL ORELLANO
IAR
1108863
BENJAMIN L HUBLER
IAR
7368068
MARGARET E LOUDENBURG
IAR
6036500
SARAH JULIA PAYNE
IAR
7340874
MICHAEL A REICHERT
IAR
7143717
MARK THOMAS ZAPATKA
IAR
2849138
DENNY WARREN PURSER
IAR
2341659
TIMOTHY LEE HEAD
IAR
2834539
ELISA MURRAY MCLAWHORN
IAR
2466290
SCOTTIE DALE CLARK
IAR
5087390
SCOTT WAYNE SORENSON
IAR
6089452
Andrew W Walz
IAR
7076148
RALPH PATRICK MOORE
IAR
2428982
MICHAEL DAVID PALMQUIST
IAR
3069656
AUGUSTUS WILLIAM ABEL
IAR
3176436
CHRISTOPHER ORIN FISKE
IAR
7351503
Aaron Michael Minor
IAR
6692282
BRUCE RODERICK SNYDER
IAR
4399190
Robert D Turner
IAR
6631563
Victor Le Roy Sikorski
IAR
6378177
CARSON LYLE STALLINGS
IAR
6539358
Kevin L Lynch
IAR
7285919
CORY DRUMMOND DENUYL
IAR
5444752
BRIAN HENRY BOEDICKER
IAR
2480107
TERRANCE JOSEPH MASCHING
IAR
1370320
TIMOTHY T PORTER
IAR
4572844
Nicholas Andrew Hester
IAR
4382344
TROY LEE THOMPSON
IAR
1873172
CRAIG TIMOTHY HEIEN
IAR
4043933
SCOTT GERALD BYBEE
IAR
2723518
CURTIS NEIL PORTER
IAR
4124568
FADY YOUSSEF CHACCOUR
IAR
2195970
NAN SOLT LESNICK
IAR
832364