SourcingSourcing

CLARITY ASSET MANAGEMENT, INC.

C35
CRD 115699·SEC 801-78348·AMES, IA
AUM
$257.4M
$100M-$500M
Est. Revenue
$2.6M
@ 1% on AUM
Est. EBITDA
$772K
@ 30% margin
Est. Deal Value
$6.2M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
CLARITY ASSET MANAGEMENT, INC.
CRD
115699
SEC file #
801-78348
EIN
391908088
DBA names
—

Economics

AUM
$257.4M
AUM band
$100M-$500M
AUM trajectory
'20'26
$152.5M → $257.4M▲ +69%
Client mix
Individuals Other182
Individuals High Net Worth88
Charitable Organizations1

Operations

Employees (total)
5
Advisory staff (per ADV)
4
Advisory staff (5-yr trend)
'20'26
5 advisors → 4 advisors▼ -20%
Primary office
AMES IA
Branches
—

Custodian & Brokerage

Primary custodian
Fidelitylow confidence
Services offered
Financial planningPortfolio mgmt — individualsEducational Seminars Workshops
Fee basis
% of AUMFixed fees

Filings

Latest ADV filing
03/11/2026
ADV-W filed at
—
Website
investmentclarity.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
DONALD AND BECKY ERICKSON
Top Owner Pct
62.5
Top Owner Entity Kind
DE
Owner Count
9
Control Persons
DONALD AND BECKY ERICKSON
KACY AND SOPHIE BASS REVOCABLE
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
INVESTMENTCLARITY.COM
Rdap Domain Creation Date
2002-12-06T18:05:41Z
Rdap Firm Age Years
24
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0001756759
Edgar Registered
Yes
Edgar Filing Count
12
Edgar First Filing Date
2024-02-16
Edgar Last Filing Date
2026-05-05
Edgar 13f Count
10
Edgar 13f Latest AUM Estimate
Filing Date2026-05-05
Accession0001756759-26-000003

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.2579
Soi Zip Pct 200k Plus
0.0695
Soi Zip Returns 200k Plus
970
Soi Zip Total AGI
1,160,470
Fdic Zip Total Deposits
34,876,617,000
Fdic Zip Branch Count
532
Fdic Zip Top Banks
First National Bank, Ames, Iowa
U.S. Bank National Association

Compliance & brand

Firm Registration Status
active

All other collected signals (26)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
4
Bc Firm IAR Count
4
Custodian Candidates
Full
Fidelity4
E*trade4
Edgar Addresses
Mailing
2117 PHILADELPHIA STREET, SUITE 100AMES, IA 50010
Business
2117 PHILADELPHIA STREET, SUITE 100AMES, IA 50010
Edgar EIN
391908088
Edgar Recent Filings
13F-HR2026-05-05 · 0001756759-26-000003
13F-HR2026-02-13 · 0001756759-26-000001
Fdic Zip Branches Raw
First National Bank, Ames, IowaAmes, IA
First National Bank, Ames, IowaAmes, IA
Fdic Zip HHI
1,786
Fdic Zip Top Bank Share Pct
38.68
Fdic Zip Year
2025
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2026-12-06T18:05:41Z
Rdap Domain Last Changed
2025-12-07T12:18:08Z
Rdap Nameservers
Ns-1334.awsdns-38.orgNs-1937.awsdns-50.co.ukNs-348.awsdns-43.comNs-840.awsdns-41.net
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI44,374
Returns3,480
Stub 2
AGI119,232
Returns3,240
Stub 3
AGI133,665
Returns2,170
Soi Zip Total Business Income
28,382
Soi Zip Total Cap Gains
48,804
Soi Zip Total Dividends
35,948
Soi Zip Total Returns
13,960
Trust Company Affiliate
No

People (5)

5
Conlon, Nevin, Michael
IAR · Executive Officer · 2.5%
6708883
BASS, KACY, PARKER
IAR · Executive Officer · 2.5%
6460989
ERICKSON, DONALD, LEE
IAR · Executive Officer · 2.5%
1296053
LARSON, STEVEN, JAMES
IAR · Executive Officer · 2.5%
4577948
SIEGEL, JULIE
Executive Officer · 2.5%
6289886