SourcingSourcing

PRUNEYARD FINANCIAL GROUP, INC.

A66
CRD 117378·SEC 801-60693·CUPERTINO, CA
AUM
$77.0M
$25M-$100M
Est. Revenue
$770K
@ 1% on AUM
Est. EBITDA
$231K
@ 30% margin
Est. Deal Value
$1.8M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
PRUNEYARD FINANCIAL GROUP, INC.
CRD
117378
SEC file #
801-60693
EIN
—
DBA names
—

Economics

AUM
$77.0M
AUM band
$25M-$100M
AUM trajectory
'20'26
$118.1M → $77.0M▼ -35%
Client mix
Individuals Other129
Individuals High Net Worth37
Corporations2

Operations

Employees (total)
2
Advisory staff (per ADV)
1
Advisory staff (5-yr trend)
'20'26
2 advisors → 1 advisors▼ -50%
Primary office
CUPERTINO CA
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individuals
Fee basis
% of AUM

Filings

Latest ADV filing
04/29/2026
ADV-W filed at
—
Website
pruneyardfinancial.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
MASEGIAN, JOHN, DANIEL
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
1
Control Persons
MASEGIAN, JOHN, DANIEL
Solo Advisor Indicator
Yes
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
PRUNEYARDFINANCIAL.COM
Rdap Domain Creation Date
1997-09-12T04:00:00Z
Rdap Firm Age Years
29
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No
Form 5500 Plan Count
1
Form 5500 Total Compensation
90,139
Form 5500 Compensation Trajectory 3y
202590,139
Form 5500 Plan Count Trajectory 3y
20251
Schedule C Total Compensation
90,139
Schedule C Service Provider Rows
1

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
1
Bc Firm IAR Count
1
Custodian Candidates
Full
Charles Schwab6
Fidelity4
E*trade4
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-09-11T04:00:00Z
Rdap Domain Last Changed
2025-09-11T18:01:11Z
Rdap Nameservers
Ns59.domaincontrol.comNs60.domaincontrol.com
Rdap Secure Dns Enabled
Yes
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Top Owner CRD
4782088
Trust Company Affiliate
No

People (1)

1
MASEGIAN, JOHN, DANIEL
IAR · Direct Owner · 87.5%
4782088