SourcingSourcing

BALANCED FINANCIAL PLANNING, INC.

C48
CRD 128161·SEC 801-121980·OVERLAND PARK, KS
AUM
$181.3M
$100M-$500M
Est. Revenue
$1.8M
@ 1% on AUM
Est. EBITDA
$544K
@ 30% margin
Est. Deal Value
$4.4M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
BALANCED FINANCIAL PLANNING, INC.
CRD
128161
SEC file #
801-121980
EIN
—
DBA names
—

Economics

AUM
$181.3M
AUM band
$100M-$500M
AUM trajectory
'22'26
$142.6M → $181.3M▲ +27%
Client mix
Individuals High Net Worth58
Individuals Other22

Operations

Employees (total)
3
Advisory staff (per ADV)
1
Advisory staff (5-yr trend)
'22'26
2 advisors → 1 advisors▼ -50%
Primary office
OVERLAND PARK KS
Branches
—

Custodian & Brokerage

Primary custodian
Fidelitylow confidence
Services offered
Financial planningPortfolio mgmt — individuals
Fee basis
Hourly chargesFixed fees

Filings

Latest ADV filing
02/17/2026
ADV-W filed at
—
Website
bfplanning.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
FRITZ, JO, ELLEN
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
1
Control Persons
FRITZ, JO, ELLEN
Solo Advisor Indicator
Yes
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
BFPLANNING.COM
Rdap Domain Creation Date
2003-10-16T04:37:27Z
Rdap Firm Age Years
23
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.21
Soi Zip Pct 200k Plus
0.0424
Soi Zip Returns 200k Plus
400
Soi Zip Total AGI
679,202
Fdic Zip Total Deposits
12,561,254,000
Fdic Zip Branch Count
209
Fdic Zip Top Banks
Capitol Federal Savings Bank
Arvest Bank

Compliance & brand

Firm Registration Status
active

All other collected signals (24)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
3
Bc Firm IAR Count
3
Custodian Candidates
Full
Fidelity4
E*trade4
Fdic Zip Branches Raw
Commerce Bank, National AssociationMission, KS
Mercantile Bank of KansasRoeland Park, KS
Fdic Zip HHI
1313.42
Fdic Zip Top Bank Share Pct
26.31
Fdic Zip Year
2025
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-10-16T04:37:27Z
Rdap Domain Last Changed
2022-10-10T07:51:52Z
Rdap Nameservers
Ns45.domaincontrol.comNs46.domaincontrol.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI26,797
Returns2,040
Stub 2
AGI87,990
Returns2,330
Stub 3
AGI117,401
Returns1,910
Soi Zip Total Business Income
22,959
Soi Zip Total Cap Gains
12,615
Soi Zip Total Dividends
9,770
Soi Zip Total Returns
9,430
Top Owner CRD
4595772
Trust Company Affiliate
No

People (3)

3
FRITZ, JO, ELLEN
IAR · Direct Owner · 87.5%
4595772
ALLISON DAINES
IAR
7128365
Philip Wesley Wegman
IAR
7258822