SourcingSourcing

GOOGINS ADVISORS, INC.

B51
CRD 13985·SEC 801-68432·MIDDLETON, WI
AUM
$501.0M
$500M-$1B
Est. Revenue
$5.0M
@ 1% on AUM
Est. EBITDA
$1.5M
@ 30% margin
Est. Deal Value
$12.0M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
GOOGINS ADVISORS, INC.
CRD
13985
SEC file #
801-68432
EIN
—
DBA names
—

Economics

AUM
$501.0M
AUM band
$500M-$1B
AUM trajectory
'20'26
$252.8M → $501.0M▲ +98%
Client mix
Individuals Other539
Individuals High Net Worth239

Operations

Employees (total)
8
Advisory staff (per ADV)
4
Advisory staff (5-yr trend)
'20'26
2 advisors → 4 advisors▲ +100%
Primary office
MIDDLETON WI
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individuals
Fee basis
% of AUMHourly chargesFixed feesCommissions

Filings

Latest ADV filing
02/02/2026
ADV-W filed at
—
Website
googins.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
GOOGINS, LOUISE PAULSON
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
1
Control Persons
GOOGINS, LOUISE PAULSON
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
GOOGINS.COM
Rdap Domain Creation Date
2001-11-05T17:43:10Z
Rdap Firm Age Years
25
Rdap Firm Age Band
20+y
Rdap Registrar
eNom, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
4
Bc Firm IAR Count
4
Custodian Candidates
Full
Charles Schwab6
Pershing4
E*trade4
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2026-11-05T17:43:10Z
Rdap Domain Last Changed
2025-11-20T15:58:46Z
Rdap Nameservers
Dns1.name-services.comDns2.name-services.comDns3.name-services.comDns4.name-services.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
857700
Trust Company Affiliate
No

People (4)

4
GOOGINS, LOUISE PAULSON
IAR · Direct Owner · 87.5%
857700
RICHARD HUBBARD MARTIN
IAR
4499529
Dayton Raymond Hoffmann
IAR
7559109
LYNNE RIPPLE GOLDSMITH
IAR
2969176