SourcingSourcing

LIBERTY ASSET MANAGEMENT, LLC

B61
CRD 142094·SEC 801-132496·ALLENTOWN, PA
AUM
$141.0M
$100M-$500M
Est. Revenue
$1.4M
@ 1% on AUM
Est. EBITDA
$423K
@ 30% margin
Est. Deal Value
$3.4M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
LIBERTY ASSET MANAGEMENT, LLC
CRD
142094
SEC file #
801-132496
EIN
863577601
DBA names
Liberty Asset Management

Economics

AUM
$141.0M
AUM band
$100M-$500M
AUM trajectory
'25'26
$136.8M → $141.0M▲ +3%
Client mix
Individuals Other302
Individuals High Net Worth26
Corporations2
Charitable Organizations1

Operations

Employees (total)
8
Advisory staff (per ADV)
5
Advisory staff (5-yr trend)
'25'26
5 advisors → 5 advisors▬ 0%
Primary office
ALLENTOWN PA
Branches
—

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businesses
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
02/25/2026
ADV-W filed at
—
Website
linkedin.com/in/rick-frable-cfp%c2%ae-chfc-17198813(social)

Compliance

Disclosures (firm)
2
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
LIBERTY WEALTH MANAGEMENT
Top Owner Pct
87.5
Top Owner Entity Kind
DE
Owner Count
5
Control Persons
LIBERTY WEALTH MANAGEMENT
FRABLE, RICHARD, ERIC
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:libertyasset.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0001934874
Edgar Registered
Yes
Edgar Filing Count
1
Edgar First Filing Date
2022-06-23
Edgar Last Filing Date
2022-06-23
Edgar Form D Count
1
Edgar Form D Offerings
2022-06-232022-06-23 · 0001934874-22-000001

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.1651
Soi Zip Pct 200k Plus
0.0447
Soi Zip Returns 200k Plus
1,110
Soi Zip Total AGI
1,818,680
Fdic Zip Total Deposits
25,501,560,000
Fdic Zip Branch Count
478
Fdic Zip Top Banks
Bank of America, National Association
Wells Fargo Bank, National Association

Compliance & brand

Firm Registration Status
active

All other collected signals (21)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
5
Bc Firm Active IA Count
5
Bc Firm IAR Count
5
Custodian Candidates
Full
E*trade4
Fidelity3
Edgar Addresses
Mailing
411 30TH STREET2ND FLOOROAKLAND, CA 94609
Business
411 30TH STREET2ND FLOOROAKLAND, CA 94609
Edgar EIN
863577601
Edgar Recent Filings
D2022-06-23 · 0001934874-22-000001
Fdic Zip Branches Raw
Meridian BankAllentown, PA
Meridian BankAllentown, PA
Fdic Zip HHI
976.39
Fdic Zip Top Bank Share Pct
16.82
Fdic Zip Year
2025
Firm Has Custody
No
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI95,057
Returns7,510
Stub 2
AGI254,713
Returns6,850
Stub 3
AGI250,659
Returns4,110
Soi Zip Total Business Income
43,471
Soi Zip Total Cap Gains
94,979
Soi Zip Total Dividends
40,568
Soi Zip Total Returns
24,830
Trust Company Affiliate
No

People (5)

5
FRABLE, RICHARD, ERIC
IAR · Direct Owner · 62.5%
2202985
NOTI, CHARLES, JAMES
IAR · Direct Owner · 17.5%
4332968
CHUNKO, BENJAMIN, TYLER
IAR · Direct Owner · 17.5%
4644616
MAYO, GARY, STEPHEN
IAR · Direct Owner · 7.5%
1022781
Kent Lane
IAR
7779105