SourcingSourcing

VALUES FIRST ADVISORS, INC.

C30
CRD 148532·SEC 801-70391·JOHNSON CITY, TN
AUM
$215.4M
$100M-$500M
Est. Revenue
$2.2M
@ 1% on AUM
Est. EBITDA
$646K
@ 30% margin
Est. Deal Value
$5.2M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
VALUES FIRST ADVISORS, INC.
CRD
148532
SEC file #
801-70391
EIN
270392191
DBA names
—

Economics

AUM
$215.4M
AUM band
$100M-$500M
AUM trajectory
'20'26
$100.0M → $215.4M▲ +115%
Client mix
Individuals Other894
Individuals High Net Worth73

Operations

Employees (total)
12
Advisory staff (per ADV)
9
Advisory staff (5-yr trend)
'20'26
7 advisors → 9 advisors▲ +29%
Primary office
JOHNSON CITY TN
Branches
—

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Financial planningPortfolio mgmt — individualsSelection of other advisers
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/10/2026
ADV-W filed at
—
Website
valuesfirst.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
ELLIS, LARRY, ALEXANDER
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
3
Control Persons
ELLIS, LARRY, ALEXANDER
NUNN, BENJAMIN, PATRICK
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
VALUESFIRST.COM
Rdap Domain Creation Date
2010-12-12T19:43:23Z
Rdap Firm Age Years
16
Rdap Firm Age Band
10-20y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0001913608
Edgar Registered
Yes
Edgar Filing Count
28
Edgar First Filing Date
2022-03-10
Edgar Last Filing Date
2026-04-17
Edgar 13f Count
26
Edgar 13f Latest AUM Estimate
Filing Date2026-04-17
Accession0001398344-26-006614

Compliance & brand

Firm Registration Status
active

All other collected signals (17)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
7
Bc Firm IAR Count
7
Custodian Candidates
Full
E*trade4
Goldman Sachs2
Folio Institutional1
Edgar Addresses
Mailing
801 SUNSET DRIVE#C-100JOHNSON CITY, TN 37604
Business
801 SUNSET DRIVE#C-100JOHNSON CITY, TN 37604
Edgar EIN
270392191
Edgar Recent Filings
13F-HR2026-04-17 · 0001398344-26-006614
13F-HR2026-01-30 · 0001398344-26-001629
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2030-12-12T19:43:23Z
Rdap Domain Last Changed
2023-07-26T15:53:37Z
Rdap Nameservers
Kami.ns.cloudflare.comZod.ns.cloudflare.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Top Owner CRD
5310413
Trust Company Affiliate
No

People (7)

7
ELLIS, LARRY, ALEXANDER
IAR · Direct Owner · 62.5%
5310413
NUNN, BENJAMIN, PATRICK
IAR · Direct Owner · 62.5%
6345560
ROY ELVIN NUNN
IAR
1352499
KENNETH GRANT BREWER
IAR
5575979
MICHAEL DALE MITCHELL
IAR
5836607
Clifford John Taylor
IAR
7394686
CONNIE THERESA PEARSON
IAR
4256942