SourcingSourcing

SENTRY, LLC

C42
CRD 150593·SEC 801-70290·MEMPHIS, TN
AUM
$2.33B
$1B+
Est. Revenue
$23.3M
@ 1% on AUM
Est. EBITDA
$7.0M
@ 30% margin
Est. Deal Value
$55.9M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
SENTRY, LLC
CRD
150593
SEC file #
801-70290
EIN
842222289
DBA names
—

Economics

AUM
$2.33B
AUM band
$1B+
AUM trajectory
'20'26
$1.45B → $2.33B▲ +61%
Client mix
Individuals High Net Worth51
Individuals Other18
Corporations5

Operations

Employees (total)
4
Advisory staff (per ADV)
3
Advisory staff (5-yr trend)
'20'26
2 advisors → 3 advisors▲ +50%
Primary office
MEMPHIS TN
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Portfolio mgmt — individualsPortfolio mgmt — businessesSelection of other advisers
Fee basis
% of AUMFixed feesOther Compensation

Filings

Latest ADV filing
03/25/2026
ADV-W filed at
—
Website
sentryllc.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
MORRISON, JOSEPH, MCCAUGHAN
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
MORRISON, JOSEPH, MCCAUGHAN
JAM PARTNERS, LLC
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
SENTRYLLC.COM
Rdap Domain Creation Date
2009-08-19T22:08:05Z
Rdap Firm Age Years
17
Rdap Firm Age Band
10-20y
Rdap Registrar
Network Solutions, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
1
Form 5500 Total Participants
149
Form 5500 Compensation Trajectory 3y
20250
Form 5500 Plan Count Trajectory 3y
20251
Schedule C Service Provider Rows
1

SEC EDGAR

Edgar Cik
0001782201
Edgar Registered
Yes
Edgar Filing Count
2
Edgar First Filing Date
2019-07-18
Edgar Last Filing Date
2020-08-20
Edgar Form D Count
2
Edgar Form D Offerings
2020-08-202020-08-20 · 0001782201-20-000001
2019-07-182019-07-18 · 0001782201-19-000002

Compliance & brand

Firm Registration Status
active

All other collected signals (17)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
3
Bc Firm IAR Count
3
Custodian Candidates
Full
Charles Schwab6
E*trade4
Fidelity2
Edgar Addresses
Mailing
555 PERKINS EXTENDED, SUITE 400MEMPHIS, TN 38117
Business
555 PERKINS EXTENDED, SUITE 400MEMPHIS, TN 38117
Edgar EIN
842222289
Edgar Recent Filings
D2020-08-20 · 0001782201-20-000001
D2019-07-18 · 0001782201-19-000002
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2028-08-19T22:08:05Z
Rdap Domain Last Changed
2025-06-20T07:10:54Z
Rdap Nameservers
Ns23.worldnic.comNs24.worldnic.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
2001046
Trust Company Affiliate
No

People (3)

3
MORRISON, JOSEPH, MCCAUGHAN
IAR · Direct Owner · 87.5%
2001046
HURSEY, ANDREW, DAVID
IAR
6640944
Thomas McMurray Morrison
IAR
7318158