SourcingSourcing

PROMONTORY FINANCIAL PLANNING, LLC

C27
CRD 153666·SEC 801-114494·FARMINGTON, UT
AUM
$319.0M
$100M-$500M
Est. Revenue
$3.2M
@ 1% on AUM
Est. EBITDA
$957K
@ 30% margin
Est. Deal Value
$7.7M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
PROMONTORY FINANCIAL PLANNING, LLC
CRD
153666
SEC file #
801-114494
EIN
—
DBA names
—

Economics

AUM
$319.0M
AUM band
$100M-$500M
AUM trajectory
'20'26
$140.0M → $319.0M▲ +128%
Client mix
Individuals Other500
Individuals High Net Worth65
Pension Profit Sharing Plans5

Operations

Employees (total)
12
Advisory staff (per ADV)
12
Advisory staff (5-yr trend)
'20'26
8 advisors → 12 advisors▲ +50%
Primary office
FARMINGTON UT
Branches
—

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businesses
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
02/20/2026
ADV-W filed at
—
Website
promontoryfp.com

Compliance

Disclosures (firm)
2
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
WILLIAMSON, BROCK, DON
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
WILLIAMSON, BROCK, DON
WILLIAMSON, TYRA
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
PROMONTORYFP.COM
Rdap Domain Creation Date
2010-03-20T02:05:39Z
Rdap Firm Age Years
16
Rdap Firm Age Band
10-20y
Rdap Registrar
Bluehost Inc.

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
2
Bc Firm Active IA Count
12
Bc Firm IAR Count
12
Custodian Candidates
Full
E*trade4
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-03-20T02:05:39Z
Rdap Domain Last Changed
2026-02-27T09:12:55Z
Rdap Nameservers
Ns2.wixdns.netNs3.wixdns.net
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
4876027
Trust Company Affiliate
No

People (12)

12
WILLIAMSON, BROCK, DON
IAR · Direct Owner · 62.5%
4876027
WILLIAMSON, TYRA
IAR · Direct Owner · 62.5%
4864359
JOHN DUDLEY HOUCK
IAR
250809
RON ROBERTSON VALENTINE
IAR
2517387
William Elton Sandberg
IAR
7143826
Emily Langeveld
IAR
7972518
ROSS MORRELL BOWEN
IAR
4583355
DAVID MICHAEL GOAR
IAR
5280219
JON AARON PAULSEN
IAR
5534292
PAUL OTTO GELORMINI
IAR
2066089
ROBYN D SIMONS
IAR
1538638
Theresa Bond
IAR
7652461