UNIPLAN INVESTMENT COUNSEL, INC.

B57
CRD 154718·SEC 801-71802·MILWAUKEE, WI
AUM
$1.04B
$1B+
Est. Revenue
$10.4M
@ 1% on AUM
Est. EBITDA
$3.1M
@ 30% margin
Est. Deal Value
$24.9M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
UNIPLAN INVESTMENT COUNSEL, INC.
CRD
154718
SEC file #
801-71802
EIN
461154256
DBA names

Economics

AUM
$1.04B
AUM band
$1B+
AUM trajectory
'20'26
$1.62B → $1.04B▼ -36%
Client mix
Individuals Other1,715
Corporations84
Charitable Organizations39
Pension Profit Sharing Plans34

Operations

Employees (total)
11
Advisory staff (per ADV)
10
Advisory staff (5-yr trend)
'20'26
10 advisors → 10 advisors▬ 0%
Primary office
MILWAUKEE WI
Branches

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Portfolio mgmt — individualsPortfolio mgmt — pooled vehiclesPortfolio mgmt — businessesOther Advisory Services
Fee basis
% of AUM

Filings

Latest ADV filing
03/25/2026
ADV-W filed at

Compliance

Disclosures (firm)
0
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
IMPERIALE, RICHARD, PAUL
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
4
Control Persons
IMPERIALE, RICHARD, PAUL
JAMISON, KRIS, HUNTER
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
UNIPLANIC.COM
Rdap Domain Creation Date
2011-01-05T22:15:27Z
Rdap Firm Age Years
15
Rdap Firm Age Band
10-20y
Rdap Registrar
Bluehost Inc.

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No
Form 5500 Plan Count
1
Form 5500 Total Compensation
31,382
Form 5500 Compensation Trajectory 3y
202531,382
Form 5500 Plan Count Trajectory 3y
20251
Schedule C Total Compensation
31,382
Schedule C Service Provider Rows
1

SEC EDGAR

Edgar Cik
0001724134
Edgar Registered
Yes
Edgar Filing Count
22
Edgar First Filing Date
2018-02-05
Edgar Last Filing Date
2023-02-15
Edgar 13f Count
22
Edgar 13f Latest AUM Estimate
Filing Date2023-02-15
Accession0001724134-23-000002

Compliance & brand

Firm Registration Status
active

All other collected signals (17)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
3
Bc Firm IAR Count
3
Custodian Candidates
Full
E*trade4
Bny Mellon1
Wells Fargo1
Edgar Addresses
Mailing
120 VANTIS DRIVESUITE 585ALISO VIEJO, X1 92656
Business
120 VANTIS DRIVESUITE 585ALISO VIEJO, X1 92656
Edgar EIN
461154256
Edgar Recent Filings
13F-HR/A2023-02-15 · 0001724134-23-000002
13F-HR2023-02-14 · 0001724134-23-000001
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-01-05T22:15:27Z
Rdap Domain Last Changed
2025-12-21T08:06:40Z
Rdap Nameservers
Ns1.bluehost.comNs2.bluehost.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
1121650
Trust Company Affiliate
No