SourcingSourcing

PARAGON FINANCIAL SERVICES

C38
CRD 164832·SEC 801-117764·RICHMOND, VA
AUM
$383.7M
$100M-$500M
Est. Revenue
$3.8M
@ 1% on AUM
Est. EBITDA
$1.2M
@ 30% margin
Est. Deal Value
$9.2M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
PARAGON FINANCIAL SERVICES
CRD
164832
SEC file #
801-117764
EIN
—
DBA names
—

Economics

AUM
$383.7M
AUM band
$100M-$500M
AUM trajectory
'20'26
$143.1M → $383.7M▲ +168%
Client mix
Individuals Other432
Individuals High Net Worth297
Charitable Organizations5
Pension Profit Sharing Plans2
Corporations2

Operations

Employees (total)
7
Advisory staff (per ADV)
4
Advisory staff (5-yr trend)
'20'26
3 advisors → 4 advisors▲ +33%
Primary office
RICHMOND VA
Branches
—

Custodian & Brokerage

Primary custodian
LPL Financiallow confidence
Services offered
Financial planningPortfolio mgmt — individualsPension consultingOther Advisory Services
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/06/2026
ADV-W filed at
—
Website
paragonfinancial.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
WOON, SIMON, VAY
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
WOON, SIMON, VAY
WOON, VICKIE, NMN
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
PARAGONFINANCIAL.COM
Rdap Domain Creation Date
2004-05-17T18:24:10Z
Rdap Firm Age Years
22
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
3
Bc Firm Active IA Count
3
Bc Firm IAR Count
3
Custodian Candidates
Full
Lpl Financial4
E*trade4
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-05-17T18:24:10Z
Rdap Domain Last Changed
2026-05-18T11:09:00Z
Rdap Nameservers
Ns33.domaincontrol.comNs34.domaincontrol.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Top Owner CRD
2581241
Trust Company Affiliate
No

People (4)

4
WOON, SIMON, VAY
IAR · Direct Owner · 87.5%
2581241
WOON, VICKIE, NMN
Direct Owner · 17.5%
6094557
AMY ELIZABETH KEMP
IAR
6011937
RYAN MCKINLEY SMITH
IAR
4716531