SourcingSourcing

PETERSON FINANCIAL GROUP, INC.

C38
CRD 169519·SEC 801-120786·DES MOINES, IA
AUM
$299.2M
$100M-$500M
Est. Revenue
$3.0M
@ 1% on AUM
Est. EBITDA
$898K
@ 30% margin
Est. Deal Value
$7.2M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
PETERSON FINANCIAL GROUP, INC.
CRD
169519
SEC file #
801-120786
EIN
263511975
DBA names
—

Economics

AUM
$299.2M
AUM band
$100M-$500M
AUM trajectory
'22'26
$109.5M → $299.2M▲ +173%
Client mix
Individuals Other452
Individuals High Net Worth64
Pension Profit Sharing Plans6

Operations

Employees (total)
11
Advisory staff (per ADV)
3
Advisory staff (5-yr trend)
'22'26
2 advisors → 3 advisors▲ +50%
Primary office
DES MOINES IA
Branches
—

Custodian & Brokerage

Primary custodian
Fidelitylow confidence
Services offered
Financial planningPortfolio mgmt — individualsSelection of other advisersEducational Seminars Workshops
Fee basis
% of AUMFixed fees

Filings

Latest ADV filing
02/24/2026
ADV-W filed at
—
Website
twitter.com/epetersonfg(social)

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
PETERSON, ERIC, ALAN
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
PETERSON, ERIC, ALAN
RICHARDSON, LINDA, LOUISE
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:peterson.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0001903905
Edgar Registered
Yes
Edgar Filing Count
24
Edgar First Filing Date
2022-01-31
Edgar Last Filing Date
2024-11-06
Edgar 13f Count
23
Edgar 13f Latest AUM Estimate
Filing Date2024-11-06
Accession0001903905-24-000014

Compliance & brand

Firm Registration Status
active

All other collected signals (12)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
3
Bc Firm IAR Count
3
Custodian Candidates
Full
Fidelity4
E*trade4
Edgar Addresses
Mailing
220 SW 9TH, SUITE 230DES MOINES, IA 50309
Business
220 SW 9TH, SUITE 230DES MOINES, IA 50309
Edgar EIN
263511975
Edgar Recent Filings
13F-HR2024-11-06 · 0001903905-24-000014
13F-HR/A2024-08-28 · 0001903905-24-000013
Firm Has Custody
Yes
Mailing Office Differs
No
Top Owner CRD
2559934
Trust Company Affiliate
No

People (4)

4
PETERSON, ERIC, ALAN
IAR · Direct Owner · 87.5%
2559934
RICHARDSON, LINDA, LOUISE
Executive Officer · 2.5%
2474443
JARED LEE STINES
IAR
5896834
Richard Rademacher
IAR
6575309