JOURNEY ADVISORY GROUP, LLC

C20
CRD 171919·SEC 801-79934·COVINGTON, KY
AUM
$1.65B
$1B+
Est. Revenue
$16.5M
@ 1% on AUM
Est. EBITDA
$5.0M
@ 30% margin
Est. Deal Value
$39.7M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
JOURNEY ADVISORY GROUP, LLC
CRD
171919
SEC file #
801-79934
EIN
471164712
DBA names

Economics

AUM
$1.65B
AUM band
$1B+
AUM trajectory
'20'26
$187.5M → $1.65B▲ +782%
Client mix
Individuals Other522
Individuals High Net Worth337
Charitable Organizations11
Corporations10
Pension Profit Sharing Plans7

Operations

Employees (total)
31
Advisory staff (per ADV)
15
Advisory staff (5-yr trend)
'20'26
5 advisors → 15 advisors▲ +200%
Primary office
COVINGTON KY
Branches

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individualsPension consultingEducational Seminars Workshops
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
04/01/2026
ADV-W filed at

Compliance

Disclosures (firm)
0
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
LANG, TYLER, SELBY
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
12
Control Persons
LANG, TYLER, SELBY
STEPHAN LANG FAMILY TRUST
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:journey.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0001840085
Edgar Registered
Yes
Edgar Filing Count
25
Edgar First Filing Date
2021-01-19
Edgar Last Filing Date
2026-05-05
Edgar 13f Count
23
Edgar 13f Latest AUM Estimate
Filing Date2026-05-05
Accession0001765380-26-000165

Compliance & brand

Firm Registration Status
active

All other collected signals (12)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
20
Bc Firm IAR Count
20
Custodian Candidates
Full
Charles Schwab6
E*trade4
Interactive Brokers2
Edgar Addresses
Mailing
50 E RIVERCENTER BLVDSUITE 301COVINGTON, KY 41011
Business
50 E RIVERCENTER BLVDSUITE 301COVINGTON, KY 41011
Edgar EIN
471164712
Edgar Recent Filings
13F-HR2026-05-05 · 0001765380-26-000165
13F-HR2026-01-27 · 0001765380-26-000040
Firm Has Custody
Yes
Mailing Office Differs
No
Top Owner CRD
5128339
Trust Company Affiliate
No