SourcingSourcing

STERLING BAY CAPITAL ADVISERS, LLC

C47
CRD 172242·SEC 801-107267·CHICAGO, IL
AUM
$297.6M
$100M-$500M
Est. Revenue
$3.0M
@ 1% on AUM
Est. EBITDA
$893K
@ 30% margin
Est. Deal Value
$7.1M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
STERLING BAY CAPITAL ADVISERS, LLC
CRD
172242
SEC file #
801-107267
EIN
—
DBA names
—

Economics

AUM
$297.6M
AUM band
$100M-$500M
AUM trajectory
'20'26
$554.6M → $297.6M▼ -46%
Client mix
Pooled Investment Vehicles12

Operations

Employees (total)
22
Advisory staff (per ADV)
22
Advisory staff (5-yr trend)
'20'26
25 advisors → 22 advisors▼ -12%
Primary office
CHICAGO IL
Branches
—

Custodian & Brokerage

Primary custodian
Northern Trustlow confidence
Services offered
Portfolio mgmt — pooled vehicles
Fee basis
% of AUMPerformance-based feesOther Compensation

Filings

Latest ADV filing
03/30/2026
ADV-W filed at
—
Website
vimeo.com/sterlingbay

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
STERLING BAY HOLDINGS GROUP, LLC
Top Owner Pct
87.5
Top Owner Entity Kind
DE
Owner Count
7
Control Persons
STERLING BAY HOLDINGS GROUP, LLC
Crown, Keating
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
VIMEO.COM
Rdap Domain Creation Date
2004-12-15T08:38:55Z
Rdap Firm Age Years
22
Rdap Firm Age Band
20+y
Rdap Registrar
MarkMonitor Inc.

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (13)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
0
Bc Firm IAR Count
0
Custodian Candidates
Full
Northern Trust16
E*trade4
Wells Fargo2
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2026-12-15T08:38:55Z
Rdap Domain Last Changed
2025-11-13T12:01:58Z
Rdap Nameservers
Ns-1463.awsdns-54.orgNs-1886.awsdns-43.co.ukNs-682.awsdns-21.netNs-70.awsdns-08.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Transfer ProhibitedClient Update Prohibited
Trust Company Affiliate
No

People (6)

6
Crown, Keating
Executive Officer · 2.5%
7245449
GLOOR, ANDREW, LYLE
Executive Officer · 2.5%
6397302
LEE, CHANG, YOL
Executive Officer · 2.5%
7245450
MENNA, MATTHEW, RICHARD
Executive Officer · 2.5%
2428030
SIMONS, JESSICA, LERIN BINA
Executive Officer · 2.5%
8047767
SUDKAMP, GREGORY, JOHN
Executive Officer · 2.5%
7516633