SourcingSourcing

RUBICON ADVISORS, GP

B52
CRD 174447·SEC 801-109012·REDDING, CA
AUM
$420.7M
$100M-$500M
Est. Revenue
$4.2M
@ 1% on AUM
Est. EBITDA
$1.3M
@ 30% margin
Est. Deal Value
$10.1M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
RUBICON ADVISORS, GP
CRD
174447
SEC file #
801-109012
EIN
472905975
DBA names
Rubicon Advisors

Economics

AUM
$420.7M
AUM band
$100M-$500M
AUM trajectory
'20'26
$179.2M → $420.7M▲ +135%
Client mix
Individuals Other1,070
Individuals High Net Worth300
Corporations9
Pension Profit Sharing Plans7
Charitable Organizations5

Operations

Employees (total)
20
Advisory staff (per ADV)
19
Advisory staff (5-yr trend)
'20'26
15 advisors → 19 advisors▲ +27%
Primary office
REDDING CA
Branches
—

Custodian & Brokerage

Primary custodian
LPL Financiallow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesPension consulting
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
02/09/2026
ADV-W filed at
—
Website
facebook.com/lplrubiconadvisors/?ref=page_internal(social)

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
BOERO, STEVEN, PAUL
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
2
Control Persons
BOERO, STEVEN, PAUL
RUSSELL, BRIAN, BRADLEY
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
social_url_excluded:facebook.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0002114679
Edgar Registered
Yes
Edgar Filing Count
2
Edgar First Filing Date
2026-03-09
Edgar Last Filing Date
2026-05-15
Edgar 13f Count
2
Edgar 13f Latest AUM Estimate
Filing Date2026-05-15
Accession0001172661-26-001996

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.1948
Soi Zip Pct 200k Plus
0.0453
Soi Zip Returns 200k Plus
660
Soi Zip Total AGI
1,002,422
Fdic Zip Total Deposits
17,340,711,000
Fdic Zip Branch Count
262
Fdic Zip Top Banks
Redding Bank of Commerce
Wells Fargo Bank, National Association

Compliance & brand

Firm Registration Status
active

All other collected signals (22)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
11
Bc Firm Active IA Count
11
Bc Firm IAR Count
11
Custodian Candidates
Full
Lpl Financial5
E*trade4
Edgar Addresses
Mailing
1640 E. CYPRESS AVE.SUITE AREDDING, CA 96002
Business
1640 E. CYPRESS AVE.SUITE AREDDING, CA 96002
Edgar EIN
472905975
Edgar Recent Filings
13F-HR2026-05-15 · 0001172661-26-001996
13F-HR2026-03-09 · 0001172661-26-001339
Fdic Zip Branches Raw
Scott Valley BankRedding, CA
U.S. Bank of CaliforniaRedding, CA
Fdic Zip HHI
1276.96
Fdic Zip Top Bank Share Pct
23.46
Fdic Zip Year
2025
Firm Has Custody
Yes
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI54,679
Returns4,220
Stub 2
AGI140,561
Returns3,850
Stub 3
AGI140,273
Returns2,290
Soi Zip Total Business Income
40,128
Soi Zip Total Cap Gains
41,796
Soi Zip Total Dividends
13,732
Soi Zip Total Returns
14,580
Top Owner CRD
862282
Trust Company Affiliate
No

People (11)

11
BOERO, STEVEN, PAUL
IAR · Direct Owner · 62.5%
862282
RUSSELL, BRIAN, BRADLEY
IAR · Direct Owner · 62.5%
4731676
NICHOLAS PAUL BOERO
IAR
6923681
Brian Jeffrey Stephens
IAR
5196738
TERALL DEANE BLALOCK
IAR
2088638
GREYSON Russell Pierce BACK
IAR
8158718
ERIC BRANDON BATES
IAR
2489387
MARK MOTELL
IAR
5761970
KEVIN PAUL CRANDELL
IAR
7229328
JOHN STUART WINN
IAR
5525954
MICHAEL BEREZNAK
IAR
8168239