NEWDAY FUNDS, INC.

C44
CRD 174758·SEC 801-112212·SOUTHBURY, CT
AUM
$6.5M
<$25M
Est. Revenue
$65K
@ 1% on AUM
Est. EBITDA
$20K
@ 30% margin
Est. Deal Value
$156K
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
NEWDAY FUNDS, INC.
CRD
174758
SEC file #
801-112212
EIN
DBA names
Newday

Economics

AUM
$6.5M
AUM band
<$25M
AUM trajectory
'20'26
$1.0M → $6.5M▲ +529%
Client mix

Operations

Employees (total)
2
Advisory staff (per ADV)
1
Advisory staff (5-yr trend)
'20'26
1 advisors → 1 advisors▬ 0%
Primary office
SOUTHBURY CT
Branches

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Portfolio mgmt — individualsSelection of other advisers
Fee basis
% of AUM

Filings

Latest ADV filing
04/01/2026
ADV-W filed at

Compliance

Disclosures (firm)
0
Trademark
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
NEWDAY FINANCIAL TECHNOLOGIES,
Top Owner Pct
87.5
Top Owner Entity Kind
DE
Owner Count
2
Control Persons
NEWDAY FINANCIAL TECHNOLOGIES,
HESKE, DOUGLAS, CHARLES
Solo Advisor Indicator
Yes
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:newdayfunds.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.3943
Soi Zip Pct 200k Plus
0.1526
Soi Zip Returns 200k Plus
1,560
Soi Zip Total AGI
1,374,488
Fdic Zip Total Deposits
21,600,884,000
Fdic Zip Branch Count
387
Fdic Zip Top Banks
Bank of America, National Association
Newtown Savings Bank

Compliance & brand

Firm Registration Status
active

All other collected signals (19)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
2
Bc Firm IAR Count
2
Custodian Candidates
Full
Charles Schwab6
E*trade4
Fdic Zip Branches Raw
Bank of Boston ConnecticutSouthbury, CT
The Derby Savings BankSouthbury, CT
Fdic Zip HHI
777.56
Fdic Zip Top Bank Share Pct
16.07
Fdic Zip Year
2025
Fee Schedule
Bracket I99
Bracket Xi1
Bracket Ii0
Bracket Iii0
Bracket Iv0
Firm Has Custody
No
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI25,249
Returns2,230
Stub 2
AGI56,873
Returns1,530
Stub 3
AGI84,626
Returns1,350
Soi Zip Total Business Income
54,316
Soi Zip Total Cap Gains
52,058
Soi Zip Total Dividends
33,344
Soi Zip Total Returns
10,220
Trust Company Affiliate
No