PRINCIPAL ADVISED SERVICES, LLC

CRD

297324

SEC file #

801-114432

EIN

—

DBA names

Principal Advised Services

Economics

AUM

$1.42B

AUM band

$1B+

AUM trajectory

'21 · $29.6M

'22 · $109.6M

'23 · $261.3M

'25 · $887.3M

'26 · $1.42B

'21'26

$29.6M → $1.42B▲ +4715%

sec adv history

Client mix

Individuals Other	23,100
Individuals High Net Worth	64

Operations

Employees (total)

383

Advisory staff (per ADV)

230

Advisory staff (5-yr trend)

'20 · 20 advisors

'21 · 22 advisors

'22 · 18 advisors

'23 · 16 advisors

'25 · 215 advisors

'26 · 230 advisors

'20'26

20 advisors → 230 advisors▲ +1050%

sec adv history

Primary office

DES MOINES IA

Branches

—

Custodian & Brokerage

Primary custodian

E*Tradelow confidence

adv brochure

Services offered

Financial planningPortfolio mgmt — individuals

Fee basis

% of AUMFixed fees

Filings

Latest ADV filing

04/28/2026

linkedin.com/company/principalfinancialgroup(social)

ADV-W filed at

—

Website

Compliance

Disclosures (firm)

Trademark

—

Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name

PRINCIPAL HOLDING COMPANY, LLC

Top Owner Pct

87.5

Top Owner Entity Kind

Owner Count

Control Persons

PRINCIPAL HOLDING COMPANY, LLC

Agbe-Davies, Christopher

Solo Advisor Indicator

Succession Risk Solo Owner

Is Parent Owned Subsidiary

Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed

sec adv w

Web presence ★

Stale website = winding down

Web Signal Quality

social_url_excluded:linkedin.com

rdap

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book

form 5500

SEC EDGAR

Edgar Registered

sec edgar

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score

0.161

Soi Zip Pct 200k Plus

0.0519

Soi Zip Returns 200k Plus

290

Soi Zip Total AGI

470,992

Fdic Zip Total Deposits

125,232,083,000

Fdic Zip Branch Count

414

Fdic Zip Top Banks

Bankers Trust Company

Wells Fargo Bank, National Association

Compliance & brand

Firm Registration Status

active

sec adv w

All other collected signals (18)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed

sec adv w

Bc Firm Active Bc Count

brokercheck firm search

Bc Firm Active IA Count

brokercheck firm search

Bc Firm IAR Count

brokercheck firm search

Custodian Candidates

Full

E*trade	4
Apex Clearing	2

adv brochure

Fdic Zip Branches Raw

Hawkeye Bank of Des MoinesDes Moines, IA

Fdic Zip HHI

1571.88

Fdic Zip Top Bank Share Pct

25.63

Fdic Zip Year

2025

Firm Has Custody

Yes

Mailing Office Differs

Soi Year

2022

Soi Zip Distribution

Stub 1

AGI	16,030
Returns	1,160

Stub 2

AGI	66,250
Returns	1,750

Stub 3

AGI	76,375
Returns	1,250

Soi Zip Total Business Income

10,994

Soi Zip Total Cap Gains

27,705

Soi Zip Total Dividends

8,772

Soi Zip Total Returns

5,590

Trust Company Affiliate

Yes

People (70)

Agbe-Davies, Christopher

8066119

NANCY C BARNWELL

2574281

SCOTT ALLEN CHRISTENSEN

6462933

Kori Diane Cusick

2133755

DEASY, JUSTIN, MILLER

6686047

DOWNING, RYAN, DOUGLAS

7350436

LONG, GREGORY, SCOTT

7445969

AMY M MONTFORD

3171430

MURRAY, MICHAEL, FRANCIS

2074275

NESS, BRIAN, STEVEN

6649683

BRADLEY WAYNE NORTON

5092243

Polich, Michael

8065876

DAVID ANDREW RIGLER

5724812

SAILER, SCOTT, MARTIN

7076693

Joseph S Sicchitano

2261944

suresh, nisha, R

7909245

ERIC VANDERLEEK

2891374

VanWinkle, Daniel, Simon

4715191

WENIG, BARBARA

ROBINSON SAATHOFF, DANNA, M

5412981

CULLEN BARTHOLOMEW MCGLOIN

2482598

VINCENT ISIDORO FIORE

2748687

Nicholas John Tremain

ANGELA DENISE BAILIFF

JENNY SUE BORCHERDING

THOMAS EDWARD SUEPPEL

STANLEY EUGENE POORMAN

5085113

MICHAEL JAMES SCHULTZ

DANIEL CHRISTOPHER EXUM

7537364

Dalton Christopher Thiem

7968513

Schuyler Brian Hughes

Nathan Walker Antonik

Anthony William Potthoff

Connor John Tuerlings