SourcingSourcing

LAKESHORE FINANCIAL PLANNING INC.

C43
CRD 299129·SEC 801-114302·SAINT CLAIR SHORES, MI
AUM
$469.3M
$100M-$500M
Est. Revenue
$4.7M
@ 1% on AUM
Est. EBITDA
$1.4M
@ 30% margin
Est. Deal Value
$11.3M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
LAKESHORE FINANCIAL PLANNING INC.
CRD
299129
SEC file #
801-114302
EIN
383472919
DBA names
—

Economics

AUM
$469.3M
AUM band
$100M-$500M
AUM trajectory
'20'26
$215.0M → $469.3M▲ +118%
Client mix
Individuals Other346
Individuals High Net Worth145

Operations

Employees (total)
5
Advisory staff (per ADV)
3
Advisory staff (5-yr trend)
'20'26
4 advisors → 3 advisors▼ -25%
Primary office
SAINT CLAIR SHORES MI
Branches
—

Custodian & Brokerage

Primary custodian
Raymond Jameslow confidence
Services offered
Portfolio mgmt — individuals
Fee basis
% of AUM

Filings

Latest ADV filing
02/11/2026
ADV-W filed at
—
Website
lakeshorefinancialplanning.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
BRAYTON, JEFFREY, FRANCIS
Top Owner Pct
87.5
Top Owner Entity Kind
I
Owner Count
3
Control Persons
BRAYTON, JEFFREY, FRANCIS
ROMIN, MARK, EDWARD
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
LAKESHOREFINANCIALPLANNING.COM
Rdap Domain Creation Date
2018-10-01T16:49:41Z
Rdap Firm Age Years
8
Rdap Firm Age Band
5-10y
Rdap Registrar
GoDaddy.com, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0002000571
Edgar Registered
Yes
Edgar Filing Count
13
Edgar First Filing Date
2023-11-14
Edgar Last Filing Date
2026-05-07
Edgar 13f Count
11
Edgar 13f Latest AUM Estimate
Filing Date2026-05-07
Accession0001172661-26-001621

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.1857
Soi Zip Pct 200k Plus
0.027
Soi Zip Returns 200k Plus
350
Soi Zip Total AGI
841,483
Fdic Zip Total Deposits
13,316,151,000
Fdic Zip Branch Count
225
Fdic Zip Top Banks
PNC Bank, National Association
Bank of America, National Association

Compliance & brand

Firm Registration Status
active

All other collected signals (27)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
3
Bc Firm IAR Count
3
Custodian Candidates
Full
Raymond James6
E*trade4
Lpl Financial1
Edgar Addresses
Mailing
23201 JEFFERSONST. CLAIR SHORES, MI 48080
Business
23201 JEFFERSONST. CLAIR SHORES, MI 48080
Edgar EIN
383472919
Edgar Recent Filings
13F-HR2026-05-07 · 0001172661-26-001621
13F-HR2026-02-17 · 0001172661-26-000989
Fdic Zip Branches Raw
First State Bank of East DetroitSt. Clair Shores, MI
First of America Bank-Southeast Michigan, National AssociationSt. Clair Shores, MI
Fdic Zip HHI
749.97
Fdic Zip Top Bank Share Pct
15.37
Fdic Zip Year
2025
Firm Has Custody
No
Mailing Office Differs
No
Rdap Domain Expiration Date
2033-10-01T16:49:41Z
Rdap Domain Last Changed
2024-09-27T13:47:32Z
Rdap Nameservers
Ns37.domaincontrol.comNs38.domaincontrol.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI40,016
Returns3,820
Stub 2
AGI108,620
Returns2,910
Stub 3
AGI138,791
Returns2,250
Soi Zip Total Business Income
19,274
Soi Zip Total Cap Gains
23,385
Soi Zip Total Dividends
14,383
Soi Zip Total Returns
12,980
Top Owner CRD
2356995
Trust Company Affiliate
No

People (3)

3
BRAYTON, JEFFREY, FRANCIS
IAR · Direct Owner · 87.5%
2356995
ROMIN, MARK, EDWARD
IAR · Direct Owner · 17.5%
4778614
RICHARD JOHN DAVENPORT
IAR
3026532