SourcingSourcing

EXCEL WEALTH MANAGEMENT, LLC

C44
CRD 299602·SEC 801-114524·MANCHESTER, CT
AUM
$310.5M
$100M-$500M
Est. Revenue
$3.1M
@ 1% on AUM
Est. EBITDA
$931K
@ 30% margin
Est. Deal Value
$7.5M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
EXCEL WEALTH MANAGEMENT, LLC
CRD
299602
SEC file #
801-114524
EIN
—
DBA names
—

Economics

AUM
$310.5M
AUM band
$100M-$500M
AUM trajectory
'20'26
$306.3M → $310.5M▲ +1%
Client mix
Individuals Other263
Pension Profit Sharing Plans63

Operations

Employees (total)
9
Advisory staff (per ADV)
5
Advisory staff (5-yr trend)
'20'26
3 advisors → 5 advisors▲ +67%
Primary office
MANCHESTER CT
Branches
—

Custodian & Brokerage

Primary custodian
LPL Financiallow confidence
Services offered
Financial planningPortfolio mgmt — individualsPension consultingSelection of other advisers
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/16/2026
ADV-W filed at
—
Website
linkedin.com/company/excel-wealth-management(social)

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
BARONCINI, EDWARD
Top Owner Pct
37.5
Top Owner Entity Kind
I
Owner Count
4
Control Persons
BARONCINI, EDWARD
LUCCO, MICHAEL, ANGELO
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:excel.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
20
Form 5500 Total Compensation
1,099,214
Form 5500 Compensation Trajectory 3y
20251,099,214
Form 5500 Plan Count Trajectory 3y
202520
Schedule C Total Compensation
1,099,214
Schedule C Service Provider Rows
20

SEC EDGAR

Edgar Registered
No

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.2106
Soi Zip Pct 200k Plus
0.05
Soi Zip Returns 200k Plus
910
Soi Zip Total AGI
1,309,855
Fdic Zip Total Deposits
31,393,622,000
Fdic Zip Branch Count
476
Fdic Zip Top Banks
The Savings Bank of Manchester
Webster Bank, National Association

Compliance & brand

Firm Registration Status
active

All other collected signals (19)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
3
Bc Firm Active IA Count
5
Bc Firm IAR Count
5
Custodian Candidates
Full
Lpl Financial6
E*trade4
Fdic Zip Branches Raw
Fleet Bank, National AssociationManchester, CT
Fleet Bank, National AssociationManchester, CT
Fdic Zip HHI
728.59
Fdic Zip Top Bank Share Pct
14.78
Fdic Zip Year
2025
Firm Has Custody
No
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI60,669
Returns4,600
Stub 2
AGI171,734
Returns4,630
Stub 3
AGI191,644
Returns3,100
Soi Zip Total Business Income
37,394
Soi Zip Total Cap Gains
28,250
Soi Zip Total Dividends
23,164
Soi Zip Total Returns
18,190
Top Owner CRD
3043354
Trust Company Affiliate
No

People (7)

7
BARONCINI, EDWARD
IAR · Direct Owner · 37.5%
3043354
MICHAEL ANGELO LUCCO
Direct Owner · 37.5%
6193416
HEYMAN, PAUL, ANDREW
IAR · Direct Owner · 7.5%
2458621
JAMES RAYMOND REYNOLDS
Direct Owner · 7.5%
6119213
Nicholas Colonna
IAR
7890289
GEORGE MICHAEL MORGENROTH
IAR
2756317
JOSEPH DOMINICK MCNALLY
IAR
6102015