STERLING FINANCIAL GROUP, INC.
C45
CRD 300327·SEC 801-114827·PASADENA, CA
AUM
$16.1M
<$25M
Est. Revenue
$161K
@ 1% on AUM
Est. EBITDA
$48K
@ 30% margin
Est. Deal Value
$386K
@ 8× EBITDA
Identity
Registrations & legal identity
Economics
AUM trajectory
'20 · $151.9M
'21 · $168.3M
'22 · $181.6M
'23 · $249.2M
'25 · $406.6M
'26 · $16.1M
'20'26
$151.9M → $16.1M▼ -89%
Operations
Advisory staff (5-yr trend)
'20 · 2 advisors
'21 · 3 advisors
'22 · 4 advisors
'23 · 4 advisors
'25 · 4 advisors
'26 · 4 advisors
'20'26
2 advisors → 4 advisors▲ +100%
Branches
—
Custodian & Brokerage
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesSelection of other advisers
Filings
Compliance
Trademark
—
Additional signalsExpand ▾
Ownership & succession ★
Who controls the firm + pre-computed succession flags
Availability / M&A ★
Already-acquired = skip; deal comps
Web presence ★
Stale website = winding down
Retirement-plan book (Form 5500) ★
401(k)/plan business — cross-sell value
SEC EDGAR
Compliance & brand
All other collected signals (17)
Everything else we've pulled for this record, not yet curated into a section.
Edgar Addresses
Mailing
201 S LAKE AVESTE 500PASADENA, CA 91101
Business
201 S LAKE AVESTE 500PASADENA, CA 91101
Edgar Recent Filings
13F-HR2025-11-17 · 0001991301-25-000008
N-PX2025-08-15 · 0001991301-25-000006
Rdap Status
Client Delete ProhibitedClient Renew ProhibitedClient Transfer ProhibitedClient Update Prohibited