SourcingSourcing

FOX FINANCIAL, INC.

C42
CRD 319679·SEC 801-125698·WYOMISSING, PA
AUM
$271.8M
$100M-$500M
Est. Revenue
$2.7M
@ 1% on AUM
Est. EBITDA
$815K
@ 30% margin
Est. Deal Value
$6.5M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
FOX FINANCIAL, INC.
CRD
319679
SEC file #
801-125698
EIN
461749673
DBA names
Alliance Financial

Economics

AUM
$271.8M
AUM band
$100M-$500M
AUM trajectory
'23'26
$200.2M → $271.8M▲ +36%
Client mix
Individuals Other528
Individuals High Net Worth124
Pension Profit Sharing Plans2
Charitable Organizations1
Corporations1

Operations

Employees (total)
6
Advisory staff (per ADV)
5
Advisory staff (5-yr trend)
'23'26
5 advisors → 5 advisors▬ 0%
Primary office
WYOMISSING PA
Branches
—

Custodian & Brokerage

Primary custodian
LPL Financiallow confidence
Services offered
Financial planningPortfolio mgmt — individualsPension consultingSelection of other advisers
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
03/18/2026
ADV-W filed at
—
Website
facebook.com/alliancefinancialofpa(social)

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
FOX, KEVIN, MICHAEL
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
3
Control Persons
FOX, KEVIN, MICHAEL
DREXLER, THOMAS, ALAN
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:fox.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Cik
0002004131
Edgar Registered
Yes
Edgar Filing Count
12
Edgar First Filing Date
2024-01-26
Edgar Last Filing Date
2026-05-07
Edgar 13f Count
10
Edgar 13f Latest AUM Estimate
Filing Date2026-05-07
Accession0002085853-26-000575

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.353
Soi Zip Pct 200k Plus
0.1447
Soi Zip Returns 200k Plus
1,250
Soi Zip Total AGI
1,193,386
Fdic Zip Total Deposits
111,921,376,000
Fdic Zip Branch Count
655
Fdic Zip Top Banks
Santander Bank, N.A.
Customers Bank

Compliance & brand

Firm Registration Status
active

All other collected signals (22)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
5
Bc Firm Active IA Count
5
Bc Firm IAR Count
5
Custodian Candidates
Full
Lpl Financial8
Charles Schwab6
E*trade4
Edgar Addresses
Mailing
1105 BERKSHIRE BLVDSUITE 120WYOMISSING, PA 19610
Business
1105 BERKSHIRE BLVDSUITE 120WYOMISSING, PA 19610
Edgar EIN
461749673
Edgar Recent Filings
13F-HR2026-05-07 · 0002085853-26-000575
13F-HR2026-02-09 · 0002085853-26-000221
Fdic Zip Branches Raw
Meridian BankWyomissing, PA
Meridian BankWyomissing, PA
Fdic Zip HHI
2113.85
Fdic Zip Top Bank Share Pct
36.98
Fdic Zip Year
2025
Firm Has Custody
Yes
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI21,486
Returns1,950
Stub 2
AGI54,313
Returns1,460
Stub 3
AGI78,015
Returns1,260
Soi Zip Total Business Income
50,093
Soi Zip Total Cap Gains
89,540
Soi Zip Total Dividends
63,444
Soi Zip Total Returns
8,640
Top Owner CRD
4196238
Trust Company Affiliate
No

People (5)

5
FOX, KEVIN, MICHAEL
IAR · Direct Owner · 62.5%
4196238
MISCHLER, ERIC, MCFADDEN
IAR · Direct Owner · 17.5%
6540757
DREXLER, THOMAS, ALAN
IAR · Direct Owner · 17.5%
6155574
JACQUELINE L POWELL
IAR
1061375
STEPHANIE LYNN BAITY
IAR
6468230