SourcingSourcing

THE NORDEN GROUP LLC

C42
CRD 323988·SEC 801-127137·PROVO, UT
AUM
$1.97B
$1B+
Est. Revenue
$19.7M
@ 1% on AUM
Est. EBITDA
$5.9M
@ 30% margin
Est. Deal Value
$47.2M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
THE NORDEN GROUP LLC
CRD
323988
SEC file #
801-127137
EIN
821306760
DBA names
—

Economics

AUM
$1.97B
AUM band
$1B+
AUM trajectory
'25'26
$1.74B → $1.97B▲ +13%
Client mix
Individuals Other976
Individuals High Net Worth295
Corporations130
Pension Profit Sharing Plans81
Charitable Organizations49

Operations

Employees (total)
30
Advisory staff (per ADV)
20
Advisory staff (5-yr trend)
'25'26
21 advisors → 20 advisors▼ -5%
Primary office
PROVO UT
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesEducational Seminars Workshops
Fee basis
% of AUMFixed fees

Filings

Latest ADV filing
02/02/2026
ADV-W filed at
—
Website
linkedin.com/company/the-norden-group(social)

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
MERRILL, SETH, LARSON
Top Owner Pct
62.5
Top Owner Entity Kind
I
Owner Count
5
Control Persons
MERRILL, SETH, LARSON
WINN, GAREN, TANNER
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
No

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:norden.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
7
Form 5500 Total Compensation
1,926,586
Form 5500 Compensation Trajectory 3y
20251,926,586
Form 5500 Plan Count Trajectory 3y
20257
Schedule C Total Compensation
1,926,586
Schedule C Service Provider Rows
7

SEC EDGAR

Edgar Cik
0001761755
Edgar Registered
Yes
Edgar Filing Count
33
Edgar First Filing Date
2019-02-13
Edgar Last Filing Date
2026-05-13
Edgar 13f Count
31
Edgar 13f Latest AUM Estimate
Filing Date2026-05-13
Accession0001580642-26-003153

Compliance & brand

Firm Registration Status
active

All other collected signals (12)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
2
Bc Firm Active IA Count
22
Bc Firm IAR Count
22
Custodian Candidates
Full
Charles Schwab10
E*trade4
Edgar Addresses
Mailing
TRAVERSE RIDGE CENTER II3450 TRIUMPH BLVDLEHI, UT 84043
Business
TRAVERSE RIDGE CENTER II3450 TRIUMPH BLVDLEHI, UT 84043
Edgar EIN
821306760
Edgar Recent Filings
13F-HR2026-05-13 · 0001580642-26-003153
13F-HR2026-02-11 · 0001580642-26-000991
Firm Has Custody
Yes
Mailing Office Differs
No
Top Owner CRD
5893913
Trust Company Affiliate
No

People (22)

22
WINN, GAREN, TANNER
IAR · Direct Owner · 62.5%
4800055
MERRILL, SETH, LARSON
IAR · Direct Owner · 62.5%
5893913
OLSEN, RENN, MICHAEL
IAR · Executive Officer · 2.5%
5181407
COCHRAN, BRENT, ALAN
IAR · Executive Officer · 2.5%
2361173
ARCE, JOSEPH, PHILLIP
IAR · Executive Officer · 2.5%
3119142
BRADLEY TYSON FERNEY
IAR
4161365
Hayden Matthew Johnson
IAR
7910083
BRAD WILSON SORENSEN
IAR
6839353
NATHAN LEROY ROSELL
IAR
6656676
SHANE ALLEN JENSEN
IAR
4226264
Rachelle Dillingham
IAR
7049574
MATTHEW KIP MENDENHALL
IAR
5903915
TRENT LEWIS JOHNSON
IAR
5987317
Raymond Wilhelm Johns
IAR
5204684
Colter Alan Yde
IAR
6976140
TYSON LANCE WAKLEY
IAR
5908212
Cody Joseph Hutchinson
IAR
6351176
AHLIN ROCHELLE HAFEN
IAR
7272034
Alec Bruce Abbott
IAR
1414999
KYLEE MARIE ADAMSON
IAR
7259915
Jason Morgan Perkins
IAR
2535797
RACHELLE MORRIS
IAR
5167988