SourcingSourcing

DIVERSIFY ADVISORY SERVICES, LLC

C29
CRD 326060·SEC 801-128675·SANDY, UT
AUM
$4.65B
$1B+
Est. Revenue
$46.5M
@ 1% on AUM
Est. EBITDA
$13.9M
@ 30% margin
Est. Deal Value
$111.6M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
DIVERSIFY ADVISORY SERVICES, LLC
CRD
326060
SEC file #
801-128675
EIN
920397260
DBA names
—

Economics

AUM
$4.65B
AUM band
$1B+
AUM trajectory
'25'26
$3.21B → $4.65B▲ +45%
Client mix
Individuals Other4,398
Individuals High Net Worth802
Pension Profit Sharing Plans106
Corporations16

Operations

Employees (total)
206
Advisory staff (per ADV)
110
Advisory staff (5-yr trend)
'25'26
94 advisors → 110 advisors▲ +17%
Primary office
SANDY UT
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individualsPortfolio mgmt — businessesSelection of other advisers
Fee basis
% of AUMHourly chargesFixed fees

Filings

Latest ADV filing
04/03/2026
ADV-W filed at
—
Website
animascapital.com

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
FALCON PARK CAPITAL, LLC
Top Owner Pct
87.5
Owner Count
6
Control Persons
FALCON PARK CAPITAL, LLC
SMITH, RYAN, OMER
Solo Advisor Indicator
No
Succession Risk Solo Owner
Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
ANIMASCAPITAL.COM
Rdap Domain Creation Date
2005-10-25T21:55:57Z
Rdap Firm Age Years
21
Rdap Firm Age Band
20+y
Rdap Registrar
eNom, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
Yes
Form 5500 Plan Count
3
Form 5500 Total Compensation
98,936
Form 5500 Compensation Trajectory 3y
202598,936
Form 5500 Plan Count Trajectory 3y
20253
Schedule C Total Compensation
98,936
Schedule C Service Provider Rows
3

SEC EDGAR

Edgar Cik
0002021232
Edgar Registered
Yes
Edgar Filing Count
11
Edgar First Filing Date
2024-04-30
Edgar Last Filing Date
2026-05-04
Edgar 13f Count
9
Edgar 13f Latest AUM Estimate
Filing Date2026-05-04
Accession0002021232-26-000002

Compliance & brand

Firm Registration Status
active

All other collected signals (16)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
39
Bc Firm Active IA Count
50
Bc Firm IAR Count
50
Custodian Candidates
Full
Charles Schwab6
Fidelity4
E*trade4
Edgar Addresses
Mailing
9017 S. RIVERSIDE DR.SUITE 210SANDY, UT 84070
Business
9017 S. RIVERSIDE DR.SUITE 210SANDY, UT 84070
Edgar EIN
920397260
Edgar Recent Filings
13F-HR2026-05-04 · 0002021232-26-000002
13F-HR2026-01-23 · 0002021232-26-000001
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2026-10-25T21:55:57Z
Rdap Domain Last Changed
2025-04-29T21:32:29Z
Rdap Nameservers
Dns1.name-services.comDns2.name-services.comDns3.name-services.comDns4.name-services.com
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Trust Company Affiliate
No

People (52)

52
SMITH, RYAN, OMER
Direct Owner · 17.5%
4340304
Armstrong, Bryant
IAR · Executive Officer · 2.5%
4485318
DAVID JAY WRIGLEY
IAR · Executive Officer · 2.5%
4821439
ANDERSON, JOHN, BRADLEY
IAR · Executive Officer · 2.5%
6037308
ANDERSON, JASON
Executive Officer · 2.5%
5867122
MARTIN SAM WASSER
IAR
2096984
DAVID RYAN LAGA
IAR
4919873
SCOTT MATTHEW CARLSON
IAR
6418057
Kelby McMullin
IAR
6759383
JAMES EDWARD ALTENBACH
IAR
2255850
Jonathan Keoki Skedeleski
IAR
7926999
MICHAEL BOWMAN
IAR
7797193
CALEN REISHI MATSUNO
IAR
1542130
LEON CHANG SOO KIM
IAR
6602227
MAXWELL P KELTNER
IAR
4216279
Kevin Douglas Bendix
IAR
7864639
KYLE H SHIMODA
IAR
5002402
JOHN TERRELL LADY
IAR
2045202
ENRIQUE MANUEL CHE
IAR
7475752
Ruben E Vilorio
IAR
6767977
JAMES O'NEAL MITCHELL
IAR
336937
JAMES MICHAEL RAINE
IAR
2360466
KENNETH MICHAEL KLADOURIS
IAR
5181249
JOHN KIEM LIONG KWEE
IAR
1531077
THOMAS HANEMAN SHANLEY
IAR
2127985
CURTIS TIBBS LADD
IAR
1383014
Wayne Cook Clark
IAR
6829761
NIR REGEV
IAR
1847410
DARREN PAUL SPEIGHT
IAR
5347461
JOSEPH H LANGLOIS
IAR
4216281
COLIN MARTIN MANSFIELD
IAR
4643275
JOSEPH ELLIS
IAR
5288068
Zachary Hoffman
IAR
7350757
JASON P. CONNOLLY
IAR
4708924
ERIC JOSEPH VOEGELI
IAR
2951491
LOAY S NASER
IAR
2233089
CHRISTOPHER CHARLES TRUSCELLO
IAR
3073267
Matthew John Kohler
IAR
6662521
TRAVIS LYNN KELL
IAR
1624564
MARC J BERNSTEIN
IAR
1284160
MATTHEW GAGE HUNSTOCK
IAR
4954968
ANDREW RICHARD HAUBER
IAR
5301283
MATTHEW ANGEL
IAR
5297791
LAURA ELIZABETH BALBACK
IAR
6085208
BENJAMIN KEVIN CHAPPELL
IAR
6121960
KEVIN DAVID CROWLEY
IAR
5464425
ANTHONY ANGELO CIPOLLA
IAR
4559516
Blair James Perry
IAR
6016699
HADDY ALEXANDER HOMAMPOUR
IAR
5436620
Charles Chadwick Campbell
IAR
2943638
Michelle Vuksinick
IAR
2985675
Stuart Bradshaw Matheson
IAR
7218522