SourcingSourcing

BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY, LLC

B52
CRD 326646·SEC 801-128232·MILWAUKEE, WI
AUM
$83.7M
$25M-$100M
Est. Revenue
$837K
@ 1% on AUM
Est. EBITDA
$251K
@ 30% margin
Est. Deal Value
$2.0M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY, LLC
CRD
326646
SEC file #
801-128232
EIN
—
DBA names
—

Economics

AUM
$83.7M
AUM band
$25M-$100M
AUM trajectory
'25'26
$85.7M → $83.7M▼ -2%
Client mix
Investment Companies1

Operations

Employees (total)
3
Advisory staff (per ADV)
2
Advisory staff (5-yr trend)
'25'26
2 advisors → 2 advisors▬ 0%
Primary office
MILWAUKEE WI
Branches
—

Custodian & Brokerage

Primary custodian
E*Tradelow confidence
Services offered
Portfolio mgmt — pooled vehicles
Fee basis
% of AUMPerformance-based fees

Filings

Latest ADV filing
03/31/2026
ADV-W filed at
—
Website
rwbaird.com

Compliance

Disclosures (firm)
4
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
ROBERT W. BAIRD & CO.
Top Owner Pct
87.5
Top Owner Entity Kind
DE
Owner Count
7
Control Persons
ROBERT W. BAIRD & CO.
NEIS, JOHN, JAMESON
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
ok
Rdap Domain
RWBAIRD.COM
Rdap Domain Creation Date
1995-09-11T04:00:00Z
Rdap Firm Age Years
31
Rdap Firm Age Band
20+y
Rdap Registrar
GoDaddy Corporate Domains, LLC

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Compliance & brand

Firm Registration Status
active

All other collected signals (14)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
0
Bc Firm Active IA Count
0
Bc Firm IAR Count
0
Custodian Candidates
Full
E*trade4
Firm Has Custody
Yes
Mailing Office Differs
No
Rdap Domain Expiration Date
2027-03-19T11:59:59Z
Rdap Domain Last Changed
2026-02-16T23:16:30Z
Rdap Nameservers
Edns4.ultradns.bizEdns4.ultradns.comEdns4.ultradns.netEdns4.ultradns.org
Rdap Secure Dns Enabled
No
Rdap Status
Client Transfer Prohibited
Top Owner CRD
8158
Trust Company Affiliate
Yes

People (7)

7
ROBERT W. BAIRD & CO.
Direct Owner · 87.5%
8158
NEIS, JOHN, JAMESON
Executive Officer · 2.5%
3126593
PALMER, ANGELA, MARIE
Executive Officer · 2.5%
4915568
BOOTH, STEVEN GREGORY
Executive Officer · 2.5%
2147388
MAXWELL, TERRANCE, PATRICK
Executive Officer · 2.5%
1463158
GORDON GEORGE PAN
Executive Officer · 2.5%
2085716
SCHULTZ, PAUL, LEE
Executive Officer · 2.5%
1965163