SourcingSourcing

SECURE PLANNING, LLC

A72
CRD 42179·SEC 801-55630·PORTSMOUTH, NH
AUM
$187.0M
$100M-$500M
Est. Revenue
$1.9M
@ 1% on AUM
Est. EBITDA
$561K
@ 30% margin
Est. Deal Value
$4.5M
@ 8× EBITDA

Identity

Registrations & legal identity

Legal name
SECURE PLANNING, LLC
CRD
42179
SEC file #
801-55630
EIN
—
DBA names
Secure Planning

Economics

AUM
$187.0M
AUM band
$100M-$500M
AUM trajectory
'20'26
$132.1M → $187.0M▲ +42%
Client mix
Individuals Other510
Individuals High Net Worth19

Operations

Employees (total)
5
Advisory staff (per ADV)
3
Advisory staff (5-yr trend)
'20'26
5 advisors → 3 advisors▼ -40%
Primary office
PORTSMOUTH NH
Branches
—

Custodian & Brokerage

Primary custodian
Charles Schwablow confidence
Services offered
Financial planningPortfolio mgmt — individuals
Fee basis
% of AUMHourly chargesFixed feesCommissions

Filings

Latest ADV filing
03/26/2026
ADV-W filed at
—
Website
facebook.com/finnwealthadvisors(social)

Compliance

Disclosures (firm)
0
Trademark
—
Additional signalsExpand ▾

Ownership & succession ★

Who controls the firm + pre-computed succession flags

Top Owner Name
EDWARD J. MALLON REVOCABLE TRUST,
Top Owner Pct
87.5
Top Owner Entity Kind
DE
Owner Count
5
Control Persons
EDWARD J. MALLON REVOCABLE TRUST,
MALLON, EDWARD JOHN JR
Solo Advisor Indicator
No
Succession Risk Solo Owner
No
Is Parent Owned Subsidiary
Yes

Availability / M&A ★

Already-acquired = skip; deal comps

Adv W Filed
No

Web presence ★

Stale website = winding down

Web Signal Quality
fallback_guess:secureplanning.com

Retirement-plan book (Form 5500) ★

401(k)/plan business — cross-sell value

Retirement Plan Book
No

SEC EDGAR

Edgar Registered
No

Local market & wealth

Rank targets by how wealthy the local market is

Soi High Wealth Score
0.378
Soi Zip Pct 200k Plus
0.1723
Soi Zip Returns 200k Plus
2,260
Soi Zip Total AGI
2,356,970
Fdic Zip Total Deposits
42,671,505,000
Fdic Zip Branch Count
635
Fdic Zip Top Banks
TD Bank, National Association
Piscataqua Savings Bank

Compliance & brand

Firm Registration Status
active

All other collected signals (18)

Everything else we've pulled for this record, not yet curated into a section.

Adv W Recently Filed
No
Bc Firm Active Bc Count
6
Bc Firm Active IA Count
4
Bc Firm IAR Count
6
Custodian Candidates
Full
Charles Schwab6
E*trade4
Fdic Zip Branches Raw
Portsmouth Savings BankPortsmouth, NH
Portsmouth Savings BankPortsmouth, NH
Fdic Zip HHI
807.15
Fdic Zip Top Bank Share Pct
20.14
Fdic Zip Year
2025
Firm Has Custody
No
Mailing Office Differs
No
Soi Year
2022
Soi Zip Distribution
Stub 1
AGI27,476
Returns2,360
Stub 2
AGI84,183
Returns2,220
Stub 3
AGI128,266
Returns2,070
Soi Zip Total Business Income
103,302
Soi Zip Total Cap Gains
301,853
Soi Zip Total Dividends
85,927
Soi Zip Total Returns
13,120
Trust Company Affiliate
No

People (6)

6
DUGAN, LISA ANNE
IAR · Executive Officer · 2.5%
2979629
MALLON, EDWARD JOHN JR
IAR · Executive Officer · 2.5%
317980
SMITH, JULIANNE MARY
IAR · Executive Officer · 2.5%
4751604
GENDRON, KAREN MARIE
IAR · Executive Officer · 2.5%
1503330
JUSTIN DALE FINN
IAR
4602403
ROSE ELIZABETH GILDAY
IAR
6462969