| A74 | SUMNICHT & ASSOCIATES, LLC CRD 111421 | WI | $107.9M | 2 | Fidelity→ |
| A73 | WHALEN CAPITAL, INC. CRD 130016 | WI | $75.1M | 8 | E*Trade→ |
| B59 | STERLING CAPITAL MANAGEMENT INC CRD 106822 | WI | $296.9M | 2 | E*Trade→ |
| B59 | JOHN F SUBY WEALTH MANAGEMENT LLC CRD 150824 | WI | $464.9M | 3 | E*Trade→ |
| B57 | GENEVA PARTNERS, LLC CRD 130768 | WI | $423.6M | 9 | E*Trade→ |
| B57 | UNIPLAN INVESTMENT COUNSEL, INC. CRD 154718 | WI | $1.04B | 3 | E*Trade→ |
| B56 | STONEHAVEN WEALTH & TAX SOLUTIONS, LLC CRD 332731 | WI | $168.2M | 3 | E*Trade→ |
| B55 | H. C. DENISON CO. CRD 1628 | WI | $310.0M | 4 | E*Trade→ |
| B54 | ALPHA INVESTMENT CONSULTING GROUP, LLC CRD 139721 | WI | $713.6M | 3 | E*Trade→ |
| B53 | BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY II, LLC CRD 292786 | WI | $81.7M | — | E*Trade→ |
| B52 | BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY, LLC CRD 326646 | WI | $83.7M | — | E*Trade→ |
| C48 | BAIRD VENTURE PARTNERS MANAGEMENT COMPANY IV, LLC CRD 168956 | WI | $252.1M | — | E*Trade→ |
| C46 | WISCONSIN WEALTH ADVISORS, LLC CRD 145946 | WI | $157.6M | 3 | E*Trade→ |
| C45 | NEUENSCHWANDER ASSET MANAGEMENT, LLC CRD 125179 | WI | $173.5M | 3 | Fidelity→ |
| C45 | MLG FUND MANAGER LLC CRD 335692 | WI | $143.6M | — | E*Trade→ |
| C44 | ANTHONY CAPITAL MANAGEMENT, LLC CRD 312256 | WI | $37.9M | — | E*Trade→ |
| C43 | KOM WEALTH MANAGEMENT GROUP, LLC CRD 142682 | WI | $407.8M | 6 | E*Trade→ |
| C42 | COLLAR CAPITAL MANAGEMENT, LLC CRD 152325 | WI | $176.3M | 4 | E*Trade→ |
| C41 | BAIRD VENTURE PARTNERS MANAGEMENT COMPANY V, LLC CRD 298155 | WI | $195.2M | — | E*Trade→ |
| C41 | FRIEDLANDER & CO INC CRD 105150 | WI | $564.8M | 1 | E*Trade→ |
| C40 | HARBOUR INVESTMENTS, INC. CRD 19258 | WI | $9.60B | 50 | E*Trade→ |
| C40 | BAIRD PRINCIPAL GROUP MANAGEMENT COMPANY I, LLC CRD 269982 | WI | $22.4M | — | E*Trade→ |
| C39 | VESTURA, LLC CRD 142926 | WI | $336.7M | 3 | E*Trade→ |
| C38 | KCD FINANCIAL, INC. CRD 127473 | WI | $202.1M | 50 | E*Trade→ |
| C37 | T. ANTON INVESTMENT HOUSE, INC. CRD 174970 | WI | $366.6M | 3 | E*Trade→ |
| C36 | HECK CAPITAL ADVISORS, LLC CRD 143848 | WI | $11.31B | 20 | E*Trade→ |
| C35 | COAST ADVISORY LLC CRD 340229 | WI | $0 | 1 | E*Trade→ |
| C35 | BAIRD CAPITAL MANAGEMENT COMPANY, LLC CRD 323309 | WI | $737.9M | — | E*Trade→ |
| C35 | RIVER1 ASSET MANAGEMENT LLC CRD 329230 | WI | $107.8M | — | E*Trade→ |
| C34 | CHARTER CAPITAL MANAGEMENT, LLC CRD 35919 | WI | $462.2M | 4 | E*Trade→ |
| C34 | SENTRY INVESTMENT MANAGEMENT, L.L.C. CRD 105176 | WI | $1.43B | — | E*Trade→ |
| C34 | BAIRD VENTURE PARTNERS MANAGEMENT COMPANY III, LLC CRD 145166 | WI | $1.3M | — | E*Trade→ |
| C34 | P. J. SCHMIDT INVESTMENT MANAGEMENT, INC CRD 104701 | WI | $852.0M | 7 | E*Trade→ |
| C33 | KELLOGG ASSET MANAGEMENT, LLC CRD 150031 | WI | $2.86B | 9 | E*Trade→ |
| C32 | FRANCIS LLC CRD 130687 | WI | $0 | 17 | E*Trade→ |
| C32 | JANSEN WEALTH MANAGEMENT LLC CRD 317824 | WI | $132.3M | 2 | E*Trade→ |
| C31 | CMG WEALTH ADVISORS LLC CRD 340600 | WI | $0 | — | E*Trade→ |
| C31 | MASON STREET ADVISORS, LLC CRD 114085 | WI | $39.08B | — | E*Trade→ |
| C31 | FORTRESS PLANNING GROUP, LLC CRD 157900 | WI | $345.3M | 5 | E*Trade→ |
| C30 | WEA FINANCIAL ADVISORS, INC. CRD 144919 | WI | $507.8M | 3 | E*Trade→ |
| C30 | ISECTORS, LLC CRD 147589 | WI | $0 | 2 | E*Trade→ |
| C29 | CAPITAL INNOVATIONS, LLC CRD 145329 | WI | $806.7M | 1 | E*Trade→ |
| C29 | TRANSCEND ADVISOR GROUP, LLC CRD 311746 | WI | $253.2M | 4 | E*Trade→ |
| C28 | PROVIDENT TRUST COMPANY CRD 110118 | WI | $6.86B | 5 | E*Trade→ |
| C28 | MASON WELLS, INC. CRD 173069 | WI | $1.42B | — | E*Trade→ |
| C27 | MIDWEST PROFESSIONAL PLANNERS, LTD. CRD 112995 | WI | $649.3M | 16 | Fidelity→ |
| C27 | MADISON ASSET MANAGEMENT, LLC CRD 130874 | WI | $4.86B | 3 | E*Trade→ |
| C26 | INVESTMENT PROFESSIONALS, LLC CRD 282495 | WI | $311.0M | 4 | E*Trade→ |
| C26 | ASSOCIATED INVESTMENT SERVICES, INC. CRD 1464 | WI | $1.17B | 50 | E*Trade→ |
| C26 | KERBERROSE WEALTH MANAGEMENT, LLC CRD 168787 | WI | $1.16B | 13 | Fidelity→ |
